Clearbit

AI-powered B2B data enrichment and lead intelligence platform

Attio

London-based AI-native CRM built for modern B2B companies

Clearbit

Moderate

14/25

Attio

Strong

20/25

Score Breakdown

DimensionClearbitAttio

Data Residency

Where is your data stored and processed?

Clearbit: US-based infrastructure. No EU data residency option. Business contact data processed in US.

Attio: EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

2/5

US-based infrastructure. No EU data residency option. Business contact data processed in US.

5/5

EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

Legal Jurisdiction

Which laws govern the company and your data?

Clearbit: US corporation (part of HubSpot). Subject to US jurisdiction. GDPR and CCPA compliance features available.

Attio: UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

2/5

US corporation (part of HubSpot). Subject to US jurisdiction. GDPR and CCPA compliance features available.

4/5

UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

Data Retention & Training

Is your data used for model training?

Clearbit: Business intelligence data from public sources. Customer CRM data not shared. GDPR data subject rights supported.

Attio: No training on CRM data; transparent about third-party AI services; DPA available for EU customers

3/5

Business intelligence data from public sources. Customer CRM data not shared. GDPR data subject rights supported.

4/5

No training on CRM data; transparent about third-party AI services; DPA available for EU customers

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Clearbit: SOC 2 Type II certified (through HubSpot). GDPR DPA available. Strong security posture as part of a public company.

Attio: SOC 2 Type II certified; ISO 27001 in progress as of early 2026

4/5

SOC 2 Type II certified (through HubSpot). GDPR DPA available. Strong security posture as part of a public company.

3/5

SOC 2 Type II certified; ISO 27001 in progress as of early 2026

Regulatory Fit

Suitability for regulated industries and professional services

Clearbit: Handles business contact data with appropriate GDPR and CCPA compliance. SOC 2 certification provides enterprise security assurance. Data enrichment activities require GDPR legitimate interest basis.

Attio: Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

3/5

Handles business contact data with appropriate GDPR and CCPA compliance. SOC 2 certification provides enterprise security assurance. Data enrichment activities require GDPR legitimate interest basis.

4/5

Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

Total Score

14/25

20/25

Best For

Clearbit

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (ICO, CNIL); privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Attio

Best for teams on a tight budget.

Detailed Comparison

Attio vs Clearbit: Trust & Compliance Comparison

Attio (Attio, GB) scores 20/25 overall with a Silver (Strong) trust badge. London-based AI-native CRM built for modern B2B companies. Clearbit (Clearbit (HubSpot), US) scores 14/25 with a Bronze (Moderate) trust badge. AI-powered B2B data enrichment and lead intelligence platform.

Dimension-by-Dimension Breakdown

#### Data Residency

Attio leads with 5/5 vs 2/5.

●Attio (5/5): EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

●Clearbit (2/5): US-based infrastructure. No EU data residency option. Business contact data processed in US.

#### Legal Jurisdiction

Attio leads with 4/5 vs 2/5.

●Attio (4/5): UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

●Clearbit (2/5): US corporation (part of HubSpot). Subject to US jurisdiction. GDPR and CCPA compliance features available.

#### Data Retention & Training

Attio leads with 4/5 vs 3/5.

●Attio (4/5): No training on CRM data; transparent about third-party AI services; DPA available for EU customers

●Clearbit (3/5): Business intelligence data from public sources. Customer CRM data not shared. GDPR data subject rights supported.

#### Certifications

Clearbit leads with 4/5 vs 3/5.

●Attio (3/5): SOC 2 Type II certified; ISO 27001 in progress as of early 2026

●Clearbit (4/5): SOC 2 Type II certified (through HubSpot). GDPR DPA available. Strong security posture as part of a public company.

#### Regulatory Fit

Attio leads with 4/5 vs 3/5.

●Attio (4/5): Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

●Clearbit (3/5): Handles business contact data with appropriate GDPR and CCPA compliance. SOC 2 certification provides enterprise security assurance. Data enrichment activities require GDPR legitimate interest basis.

Certifications at a Glance

Certification	Attio	Clearbit
GDPR DPA	No	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

Attio has a clear trust advantage, scoring 20/25 compared to Clearbit's 14/25. Attio particularly excels in data residency, legal jurisdiction, data retention & training, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Clearbit or Attio?

Clearbit has a TrustKit score of 14/25 while Attio scores 20/25. Attio currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Clearbit and Attio compare on data residency?

Clearbit scores 2/5 for data residency (US-based infrastructure. No EU data residency option. Business contact data processed in US.), while Attio scores 5/5 (EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on).

Are Clearbit and Attio GDPR compliant?

Both tools are assessed across five compliance dimensions. Clearbit has a regulatory fit score of 3/5 and Attio scores 4/5. Check the full comparison above for a detailed breakdown.

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