TrustKit.co
Attio icon

Attio

London-based AI-native CRM built for modern B2B companies

vs
Freshdesk AI (Freddy) icon

Freshdesk AI (Freddy)

AI-powered customer support that delights customers and empowers agents

Attio
80%Strong
20/25
Freshdesk AI (Freddy)
68%Strong
17/25

Score Breakdown

DimensionAttioFreshdesk AI (Freddy)
Data Residency
Where is your data stored and processed?
Attio: EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on
Freshdesk AI (Freddy): Offers data hosting in US, EU, India, and Australia. Good regional data residency options for global organizations.
5/5
4/5
Legal Jurisdiction
Which laws govern the company and your data?
Attio: UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place
Freshdesk AI (Freddy): Incorporated in Delaware, US. Subject to US legal frameworks. Engineering operations in India may raise data processing questions for some regulators.
4/5
3/5
Data Retention & Training
Is your data used for model training?
Attio: No training on CRM data; transparent about third-party AI services; DPA available for EU customers
Freshdesk AI (Freddy): Standard data retention and deletion policies. Provides GDPR-compliant data processing agreements and supports right-to-erasure requests.
4/5
3/5
Certifications
ISO 27001, SOC 2, Cyber Essentials, etc.
Attio: SOC 2 Type II certified; ISO 27001 in progress as of early 2026
Freshdesk AI (Freddy): Holds SOC 2 Type II, ISO 27001, and ISO 27017 certifications. Solid security certification portfolio for a customer support platform.
3/5
4/5
Regulatory Fit
Suitability for regulated industries and professional services
Attio: Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams
Freshdesk AI (Freddy): Good regulatory fit for most industries. HIPAA compliance available for healthcare. Multi-region hosting supports various data residency requirements.
4/5
3/5
Total Score
20/25
17/25

Best For

Attio iconAttio

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (ICO, CNIL); privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Freshdesk AI (Freddy) iconFreshdesk AI (Freddy)

Best for organisations requiring broad certification coverage (SOC 2 Type II, ISO 27001, ISO 27017).

Detailed Comparison

Attio vs Freshdesk AI (Freddy): Trust & Compliance Comparison

Attio (Attio, GB) scores 20/25 overall with a Silver (Strong) trust badge. London-based AI-native CRM built for modern B2B companies. Freshdesk AI (Freddy) (Freshworks, US) scores 17/25 with a Silver (Strong) trust badge. AI-powered customer support that delights customers and empowers agents.

Dimension-by-Dimension Breakdown

#### Data Residency

Attio leads with 5/5 vs 4/5.

●Attio (5/5): EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on
●Freshdesk AI (Freddy) (4/5): Offers data hosting in US, EU, India, and Australia. Good regional data residency options for global organizations.

#### Legal Jurisdiction

Attio leads with 4/5 vs 3/5.

●Attio (4/5): UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place
●Freshdesk AI (Freddy) (3/5): Incorporated in Delaware, US. Subject to US legal frameworks. Engineering operations in India may raise data processing questions for some regulators.

#### Data Retention & Training

Attio leads with 4/5 vs 3/5.

●Attio (4/5): No training on CRM data; transparent about third-party AI services; DPA available for EU customers
●Freshdesk AI (Freddy) (3/5): Standard data retention and deletion policies. Provides GDPR-compliant data processing agreements and supports right-to-erasure requests.

#### Certifications

Freshdesk AI (Freddy) leads with 4/5 vs 3/5.

●Attio (3/5): SOC 2 Type II certified; ISO 27001 in progress as of early 2026
●Freshdesk AI (Freddy) (4/5): Holds SOC 2 Type II, ISO 27001, and ISO 27017 certifications. Solid security certification portfolio for a customer support platform.

#### Regulatory Fit

Attio leads with 4/5 vs 3/5.

●Attio (4/5): Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams
●Freshdesk AI (Freddy) (3/5): Good regulatory fit for most industries. HIPAA compliance available for healthcare. Multi-region hosting supports various data residency requirements.

Certifications at a Glance

CertificationAttioFreshdesk AI (Freddy)
ISO 27001NoYes
ISO 27017NoYes
SOC 2 Type IIYesYes

Overall Verdict

Attio has a clear trust advantage, scoring 20/25 compared to Freshdesk AI (Freddy)'s 17/25. Attio particularly excels in data residency, legal jurisdiction, data retention & training, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Attio or Freshdesk AI (Freddy)?

Attio has a TrustKit score of 20/25 while Freshdesk AI (Freddy) scores 17/25. Attio currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Attio and Freshdesk AI (Freddy) compare on data residency?

Attio scores 5/5 for data residency (EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on), while Freshdesk AI (Freddy) scores 4/5 (Offers data hosting in US, EU, India, and Australia. Good regional data residency options for global organizations.).

Are Attio and Freshdesk AI (Freddy) GDPR compliant?

Both tools are assessed across five compliance dimensions. Attio has a regulatory fit score of 4/5 and Freshdesk AI (Freddy) scores 3/5. Check the full comparison above for a detailed breakdown.

Explore Each Tool

Attio icon
Attio
View full review →
80%
Freshdesk AI (Freddy) icon
Freshdesk AI (Freddy)
View full review →
68%