HubSpot

AI-powered CRM platform for marketing, sales, and customer service

Attio

London-based AI-native CRM built for modern B2B companies

HubSpot

Moderate

16/25

Attio

Strong

20/25

Score Breakdown

DimensionHubSpotAttio

Data Residency

Where is your data stored and processed?

HubSpot: EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

Attio: EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

3/5

EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

5/5

EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

Legal Jurisdiction

Which laws govern the company and your data?

HubSpot: US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

Attio: UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

2/5

US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

4/5

UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

Data Retention & Training

Is your data used for model training?

HubSpot: Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

Attio: No training on CRM data; transparent about third-party AI services; DPA available for EU customers

4/5

Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

4/5

No training on CRM data; transparent about third-party AI services; DPA available for EU customers

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

HubSpot: Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

Attio: SOC 2 Type II certified; ISO 27001 in progress as of early 2026

4/5

Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

3/5

SOC 2 Type II certified; ISO 27001 in progress as of early 2026

Regulatory Fit

Suitability for regulated industries and professional services

HubSpot: Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

Attio: Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

3/5

Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

4/5

Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

Total Score

16/25

20/25

Best For

HubSpot

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (ICO, CNIL); privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Attio

Best for privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Detailed Comparison

Attio vs HubSpot: Trust & Compliance Comparison

Attio (Attio, GB) scores 20/25 overall with a Silver (Strong) trust badge. London-based AI-native CRM built for modern B2B companies. HubSpot (HubSpot, US) scores 16/25 with a Bronze (Moderate) trust badge. AI-powered CRM platform for marketing, sales, and customer service.

Dimension-by-Dimension Breakdown

#### Data Residency

Attio leads with 5/5 vs 3/5.

●Attio (5/5): EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

●HubSpot (3/5): EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

#### Legal Jurisdiction

Attio leads with 4/5 vs 2/5.

●Attio (4/5): UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

●HubSpot (2/5): US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

#### Data Retention & Training

Both score equally at 4/5.

●Attio (4/5): No training on CRM data; transparent about third-party AI services; DPA available for EU customers

●HubSpot (4/5): Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

#### Certifications

HubSpot leads with 4/5 vs 3/5.

●Attio (3/5): SOC 2 Type II certified; ISO 27001 in progress as of early 2026

●HubSpot (4/5): Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

#### Regulatory Fit

Attio leads with 4/5 vs 3/5.

●Attio (4/5): Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

●HubSpot (3/5): Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

Certifications at a Glance

Certification	Attio	HubSpot
ISO 27001	No	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

Attio has a clear trust advantage, scoring 20/25 compared to HubSpot's 16/25. Attio particularly excels in data residency, legal jurisdiction, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, HubSpot or Attio?

HubSpot has a TrustKit score of 16/25 while Attio scores 20/25. Attio currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do HubSpot and Attio compare on data residency?

HubSpot scores 3/5 for data residency (EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.), while Attio scores 5/5 (EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on).

Are HubSpot and Attio GDPR compliant?

Both tools are assessed across five compliance dimensions. HubSpot has a regulatory fit score of 3/5 and Attio scores 4/5. Check the full comparison above for a detailed breakdown.

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