Attio

London-based AI-native CRM built for modern B2B companies

LivePerson

US enterprise conversational AI platform for digital customer engagement at scale

Attio

Strong

20/25

LivePerson

Strong

17/25

Score Breakdown

DimensionAttioLivePerson

Data Residency

Where is your data stored and processed?

Attio: EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

LivePerson: EU data residency available (AWS Frankfurt); long-standing European enterprise deployments with documented EU hosting

5/5

EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

4/5

EU data residency available (AWS Frankfurt); long-standing European enterprise deployments with documented EU hosting

Legal Jurisdiction

Which laws govern the company and your data?

Attio: UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

LivePerson: Public US Delaware corporation; CLOUD Act applies; strong SCCs and DPAs mitigate but cannot eliminate US jurisdiction

4/5

UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

2/5

Public US Delaware corporation; CLOUD Act applies; strong SCCs and DPAs mitigate but cannot eliminate US jurisdiction

Data Retention & Training

Is your data used for model training?

Attio: No training on CRM data; transparent about third-party AI services; DPA available for EU customers

LivePerson: Opt-out from conversation data training available; enterprise-grade retention controls; review AI feature terms

4/5

No training on CRM data; transparent about third-party AI services; DPA available for EU customers

3/5

Opt-out from conversation data training available; enterprise-grade retention controls; review AI feature terms

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Attio: SOC 2 Type II certified; ISO 27001 in progress as of early 2026

LivePerson: ISO 27001 and SOC 2 Type II — solid for an enterprise contact centre platform; NIS2 and DORA documentation available

3/5

SOC 2 Type II certified; ISO 27001 in progress as of early 2026

4/5

ISO 27001 and SOC 2 Type II — solid for an enterprise contact centre platform; NIS2 and DORA documentation available

Regulatory Fit

Suitability for regulated industries and professional services

Attio: Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

LivePerson: Mature EU compliance posture; EU hosting, ISO 27001, DPA, and NIS2/DORA readiness make it viable for regulated sectors

4/5

Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

4/5

Mature EU compliance posture; EU hosting, ISO 27001, DPA, and NIS2/DORA readiness make it viable for regulated sectors

Total Score

20/25

17/25

Best For

Attio

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (ICO, CNIL); privacy-conscious teams who need strong data retention controls; teams on a tight budget.

LivePerson

Best for regulated industries (ICO, CNIL).

Detailed Comparison

Attio vs LivePerson: Trust & Compliance Comparison

Attio (Attio, GB) scores 20/25 overall with a Silver (Strong) trust badge. London-based AI-native CRM built for modern B2B companies. LivePerson (LivePerson, US) scores 17/25 with a Silver (Strong) trust badge. US enterprise conversational AI platform for digital customer engagement at scale.

Dimension-by-Dimension Breakdown

#### Data Residency

Attio leads with 5/5 vs 4/5.

●Attio (5/5): EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

●LivePerson (4/5): EU data residency available (AWS Frankfurt); long-standing European enterprise deployments with documented EU hosting

#### Legal Jurisdiction

Attio leads with 4/5 vs 2/5.

●Attio (4/5): UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

●LivePerson (2/5): Public US Delaware corporation; CLOUD Act applies; strong SCCs and DPAs mitigate but cannot eliminate US jurisdiction

#### Data Retention & Training

Attio leads with 4/5 vs 3/5.

●Attio (4/5): No training on CRM data; transparent about third-party AI services; DPA available for EU customers

●LivePerson (3/5): Opt-out from conversation data training available; enterprise-grade retention controls; review AI feature terms

#### Certifications

LivePerson leads with 4/5 vs 3/5.

●Attio (3/5): SOC 2 Type II certified; ISO 27001 in progress as of early 2026

●LivePerson (4/5): ISO 27001 and SOC 2 Type II — solid for an enterprise contact centre platform; NIS2 and DORA documentation available

#### Regulatory Fit

Both score equally at 4/5.

●Attio (4/5): Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

●LivePerson (4/5): Mature EU compliance posture; EU hosting, ISO 27001, DPA, and NIS2/DORA readiness make it viable for regulated sectors

Certifications at a Glance

Certification	Attio	LivePerson
ISO 27001	No	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

Attio has a clear trust advantage, scoring 20/25 compared to LivePerson's 17/25. Attio particularly excels in data residency, legal jurisdiction, data retention & training.

Frequently Asked Questions

Which is better for EU compliance, Attio or LivePerson?

Attio has a TrustKit score of 20/25 while LivePerson scores 17/25. Attio currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Attio and LivePerson compare on data residency?

Attio scores 5/5 for data residency (EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on), while LivePerson scores 4/5 (EU data residency available (AWS Frankfurt); long-standing European enterprise deployments with documented EU hosting).

Are Attio and LivePerson GDPR compliant?

Both tools are assessed across five compliance dimensions. Attio has a regulatory fit score of 4/5 and LivePerson scores 4/5. Check the full comparison above for a detailed breakdown.

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