Pipedrive

Estonian-born CRM with AI-powered sales automation for European teams

Attio

London-based AI-native CRM built for modern B2B companies

Pipedrive

Excellent

22/25

Attio

Strong

20/25

Score Breakdown

DimensionPipedriveAttio

Data Residency

Where is your data stored and processed?

Pipedrive: EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.

Attio: EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

4/5

EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.

5/5

EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

Legal Jurisdiction

Which laws govern the company and your data?

Pipedrive: Incorporated in Estonia as Pipedrive OÜ; operates fully under EU law with no US parent entity.

Attio: UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

5/5

Incorporated in Estonia as Pipedrive OÜ; operates fully under EU law with no US parent entity.

4/5

UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

Data Retention & Training

Is your data used for model training?

Pipedrive: Customer data is not used for AI training by default; configurable retention policies are available.

Attio: No training on CRM data; transparent about third-party AI services; DPA available for EU customers

4/5

Customer data is not used for AI training by default; configurable retention policies are available.

4/5

No training on CRM data; transparent about third-party AI services; DPA available for EU customers

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Pipedrive: Holds ISO 27001 and SOC 2 Type II certifications demonstrating robust security controls.

Attio: SOC 2 Type II certified; ISO 27001 in progress as of early 2026

4/5

Holds ISO 27001 and SOC 2 Type II certifications demonstrating robust security controls.

3/5

SOC 2 Type II certified; ISO 27001 in progress as of early 2026

Regulatory Fit

Suitability for regulated industries and professional services

Pipedrive: EU-incorporated with comprehensive GDPR tooling including DPA, data subject request support, and configurable retention.

Attio: Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

5/5

EU-incorporated with comprehensive GDPR tooling including DPA, data subject request support, and configurable retention.

4/5

Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

Total Score

22/25

20/25

Best For

Pipedrive

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (ICO, CNIL); privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Attio

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (ICO, CNIL); privacy-conscious teams who need strong data retention controls.

Detailed Comparison

Attio vs Pipedrive: Trust & Compliance Comparison

Attio (Attio, GB) scores 20/25 overall with a Silver (Strong) trust badge. London-based AI-native CRM built for modern B2B companies. Pipedrive (Pipedrive, EE) scores 22/25 with a Gold (Excellent) trust badge. Estonian-born CRM with AI-powered sales automation for European teams.

Dimension-by-Dimension Breakdown

#### Data Residency

Attio leads with 5/5 vs 4/5.

●Attio (5/5): EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

●Pipedrive (4/5): EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.

#### Legal Jurisdiction

Pipedrive leads with 5/5 vs 4/5.

●Attio (4/5): UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

●Pipedrive (5/5): Incorporated in Estonia as Pipedrive OÜ; operates fully under EU law with no US parent entity.

#### Data Retention & Training

Both score equally at 4/5.

●Attio (4/5): No training on CRM data; transparent about third-party AI services; DPA available for EU customers

●Pipedrive (4/5): Customer data is not used for AI training by default; configurable retention policies are available.

#### Certifications

Pipedrive leads with 4/5 vs 3/5.

●Attio (3/5): SOC 2 Type II certified; ISO 27001 in progress as of early 2026

●Pipedrive (4/5): Holds ISO 27001 and SOC 2 Type II certifications demonstrating robust security controls.

#### Regulatory Fit

Pipedrive leads with 5/5 vs 4/5.

●Attio (4/5): Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

●Pipedrive (5/5): EU-incorporated with comprehensive GDPR tooling including DPA, data subject request support, and configurable retention.

Certifications at a Glance

Certification	Attio	Pipedrive
ISO 27001	No	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

Pipedrive has a clear trust advantage, scoring 22/25 compared to Attio's 20/25. Pipedrive particularly excels in legal jurisdiction, certifications, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Pipedrive or Attio?

Pipedrive has a TrustKit score of 22/25 while Attio scores 20/25. Pipedrive currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Pipedrive and Attio compare on data residency?

Pipedrive scores 4/5 for data residency (EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.), while Attio scores 5/5 (EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on).

Are Pipedrive and Attio GDPR compliant?

Both tools are assessed across five compliance dimensions. Pipedrive has a regulatory fit score of 5/5 and Attio scores 4/5. Check the full comparison above for a detailed breakdown.

Explore Each Tool