Rasa

Open-source conversational AI framework for building enterprise chatbots and voice assistants

Attio

London-based AI-native CRM built for modern B2B companies

Rasa

Strong

19/25

Attio

Strong

20/25

Score Breakdown

DimensionRasaAttio

Data Residency

Where is your data stored and processed?

Rasa: Open-source framework deployable on any infrastructure. Self-hosted option means data never leaves customer's environment. No cloud dependency for core functionality.

Attio: EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

5/5

Open-source framework deployable on any infrastructure. Self-hosted option means data never leaves customer's environment. No cloud dependency for core functionality.

5/5

EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

Legal Jurisdiction

Which laws govern the company and your data?

Rasa: Dual incorporation: Rasa Technologies GmbH (Germany) and Rasa Technologies Inc (USA). German R&D but US entity introduces CLOUD Act considerations. Self-hosted deployments mitigate jurisdiction risks.

Attio: UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

3/5

Dual incorporation: Rasa Technologies GmbH (Germany) and Rasa Technologies Inc (USA). German R&D but US entity introduces CLOUD Act considerations. Self-hosted deployments mitigate jurisdiction risks.

4/5

UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

Data Retention & Training

Is your data used for model training?

Rasa: Self-hosted architecture gives customers complete control over data retention. Rasa does not access or host customer data. Open-source code allows full audit of data handling.

Attio: No training on CRM data; transparent about third-party AI services; DPA available for EU customers

5/5

Self-hosted architecture gives customers complete control over data retention. Rasa does not access or host customer data. Open-source code allows full audit of data handling.

4/5

No training on CRM data; transparent about third-party AI services; DPA available for EU customers

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Rasa: Controls aligned with ISO 27002. Supports GDPR and HIPAA compliance. No formal ISO 27001 or SOC 2 certifications listed. Self-hosted model shifts certification burden to customer.

Attio: SOC 2 Type II certified; ISO 27001 in progress as of early 2026

2/5

Controls aligned with ISO 27002. Supports GDPR and HIPAA compliance. No formal ISO 27001 or SOC 2 certifications listed. Self-hosted model shifts certification burden to customer.

3/5

SOC 2 Type II certified; ISO 27001 in progress as of early 2026

Regulatory Fit

Suitability for regulated industries and professional services

Rasa: Excellent for regulated industries due to self-hosting capability. Used by enterprises in financial services, healthcare, and government. Full data control enables compliance with strict regulatory requirements.

Attio: Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

4/5

Excellent for regulated industries due to self-hosting capability. Used by enterprises in financial services, healthcare, and government. Full data control enables compliance with strict regulatory requirements.

4/5

Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

Total Score

19/25

20/25

Best For

Rasa

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (ICO, CNIL); privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Attio

Best for regulated industries (financial-services, healthcare); privacy-conscious teams who need strong data retention controls; organisations that need self-hosted or on-premise deployment; teams on a tight budget.

Detailed Comparison

Attio vs Rasa: Trust & Compliance Comparison

Attio (Attio, GB) scores 20/25 overall with a Silver (Strong) trust badge. London-based AI-native CRM built for modern B2B companies. Rasa (Rasa, DE) scores 19/25 with a Silver (Strong) trust badge. Open-source conversational AI framework for building enterprise chatbots and voice assistants.

Dimension-by-Dimension Breakdown

#### Data Residency

Both score equally at 5/5.

●Attio (5/5): EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

●Rasa (5/5): Open-source framework deployable on any infrastructure. Self-hosted option means data never leaves customer's environment. No cloud dependency for core functionality.

#### Legal Jurisdiction

Attio leads with 4/5 vs 3/5.

●Attio (4/5): UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

●Rasa (3/5): Dual incorporation: Rasa Technologies GmbH (Germany) and Rasa Technologies Inc (USA). German R&D but US entity introduces CLOUD Act considerations. Self-hosted deployments mitigate jurisdiction risks.

#### Data Retention & Training

Rasa leads with 5/5 vs 4/5.

●Attio (4/5): No training on CRM data; transparent about third-party AI services; DPA available for EU customers

●Rasa (5/5): Self-hosted architecture gives customers complete control over data retention. Rasa does not access or host customer data. Open-source code allows full audit of data handling.

#### Certifications

Attio leads with 3/5 vs 2/5.

●Attio (3/5): SOC 2 Type II certified; ISO 27001 in progress as of early 2026

●Rasa (2/5): Controls aligned with ISO 27002. Supports GDPR and HIPAA compliance. No formal ISO 27001 or SOC 2 certifications listed. Self-hosted model shifts certification burden to customer.

#### Regulatory Fit

Both score equally at 4/5.

●Attio (4/5): Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

●Rasa (4/5): Excellent for regulated industries due to self-hosting capability. Used by enterprises in financial services, healthcare, and government. Full data control enables compliance with strict regulatory requirements.

Certifications at a Glance

Certification	Attio	Rasa
SOC 2 Type II	Yes	No

Overall Verdict

Attio and Rasa are closely matched on trust and compliance, with scores of 20/25 and 19/25 respectively. The right choice depends on your specific regulatory requirements and existing technology stack.

Frequently Asked Questions

Which is better for EU compliance, Rasa or Attio?

Rasa has a TrustKit score of 19/25 while Attio scores 20/25. Attio currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Rasa and Attio compare on data residency?

Rasa scores 5/5 for data residency (Open-source framework deployable on any infrastructure. Self-hosted option means data never leaves customer's environment. No cloud dependency for core functionality.), while Attio scores 5/5 (EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on).

Are Rasa and Attio GDPR compliant?

Both tools are assessed across five compliance dimensions. Rasa has a regulatory fit score of 4/5 and Attio scores 4/5. Check the full comparison above for a detailed breakdown.

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