Attio

London-based AI-native CRM built for modern B2B companies

Typeform

Conversational forms and surveys with AI-powered features

Attio

Strong

20/25

Typeform

Strong

20/25

Score Breakdown

DimensionAttioTypeform

Data Residency

Where is your data stored and processed?

Attio: EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

Typeform: Customer data is hosted on AWS EU infrastructure by default, providing a clear EU data residency story.

5/5

EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

4/5

Customer data is hosted on AWS EU infrastructure by default, providing a clear EU data residency story.

Legal Jurisdiction

Which laws govern the company and your data?

Attio: UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

Typeform: Incorporated as a Spanish SL under EU law with no US parent company, meaning no CLOUD Act exposure.

4/5

UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

5/5

Incorporated as a Spanish SL under EU law with no US parent company, meaning no CLOUD Act exposure.

Data Retention & Training

Is your data used for model training?

Attio: No training on CRM data; transparent about third-party AI services; DPA available for EU customers

Typeform: No AI training on user data; configurable data retention and deletion available to customers.

4/5

No training on CRM data; transparent about third-party AI services; DPA available for EU customers

4/5

No AI training on user data; configurable data retention and deletion available to customers.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Attio: SOC 2 Type II certified; ISO 27001 in progress as of early 2026

Typeform: Holds SOC 2 Type II certification; ISO 27001 is not currently listed on their trust page.

3/5

SOC 2 Type II certified; ISO 27001 in progress as of early 2026

3/5

Holds SOC 2 Type II certification; ISO 27001 is not currently listed on their trust page.

Regulatory Fit

Suitability for regulated industries and professional services

Attio: Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

Typeform: Strong fit for EU regulated businesses due to EU incorporation, EU data residency, and DPA availability.

4/5

Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

4/5

Strong fit for EU regulated businesses due to EU incorporation, EU data residency, and DPA availability.

Total Score

20/25

Best For

Attio

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (ICO, CNIL); privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Typeform

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (AEPD, ICO); privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Detailed Comparison

Attio vs Typeform: Trust & Compliance Comparison

Attio (Attio, GB) scores 20/25 overall with a Silver (Strong) trust badge. London-based AI-native CRM built for modern B2B companies. Typeform (Typeform, ES) scores 20/25 with a Silver (Strong) trust badge. Conversational forms and surveys with AI-powered features.

Dimension-by-Dimension Breakdown

#### Data Residency

Attio leads with 5/5 vs 4/5.

●Attio (5/5): EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

●Typeform (4/5): Customer data is hosted on AWS EU infrastructure by default, providing a clear EU data residency story.

#### Legal Jurisdiction

Typeform leads with 5/5 vs 4/5.

●Attio (4/5): UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

●Typeform (5/5): Incorporated as a Spanish SL under EU law with no US parent company, meaning no CLOUD Act exposure.

#### Data Retention & Training

Both score equally at 4/5.

●Attio (4/5): No training on CRM data; transparent about third-party AI services; DPA available for EU customers

●Typeform (4/5): No AI training on user data; configurable data retention and deletion available to customers.

#### Certifications

Both score equally at 3/5.

●Attio (3/5): SOC 2 Type II certified; ISO 27001 in progress as of early 2026

●Typeform (3/5): Holds SOC 2 Type II certification; ISO 27001 is not currently listed on their trust page.

#### Regulatory Fit

Both score equally at 4/5.

●Attio (4/5): Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

●Typeform (4/5): Strong fit for EU regulated businesses due to EU incorporation, EU data residency, and DPA availability.

Certifications at a Glance

Certification	Attio	Typeform
GDPR	No	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

Attio and Typeform are closely matched on trust and compliance, with scores of 20/25 and 20/25 respectively. The right choice depends on your specific regulatory requirements and existing technology stack.

Frequently Asked Questions

Which is better for EU compliance, Attio or Typeform?

Attio has a TrustKit score of 20/25 while Typeform scores 20/25. Both tools are currently rated equally across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Attio and Typeform compare on data residency?

Attio scores 5/5 for data residency (EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on), while Typeform scores 4/5 (Customer data is hosted on AWS EU infrastructure by default, providing a clear EU data residency story.).

Are Attio and Typeform GDPR compliant?

Both tools are assessed across five compliance dimensions. Attio has a regulatory fit score of 4/5 and Typeform scores 4/5. Check the full comparison above for a detailed breakdown.

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