Attio

London-based AI-native CRM built for modern B2B companies

Unbabel

Portuguese AI translation platform combining neural MT with human quality assurance

Attio

Strong

20/25

Unbabel

Excellent

22/25

Score Breakdown

DimensionAttioUnbabel

Data Residency

Where is your data stored and processed?

Attio: EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

Unbabel: EU-based infrastructure operated by a Portuguese company; limited human editor data exposure by design

5/5

EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

4/5

EU-based infrastructure operated by a Portuguese company; limited human editor data exposure by design

Legal Jurisdiction

Which laws govern the company and your data?

Attio: UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

Unbabel: Portuguese Lda, EU-incorporated, no US parent, subject to Portuguese and EU law

4/5

UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

5/5

Portuguese Lda, EU-incorporated, no US parent, subject to Portuguese and EU law

Data Retention & Training

Is your data used for model training?

Attio: No training on CRM data; transparent about third-party AI services; DPA available for EU customers

Unbabel: No training on customer data; clear data segmentation in human editing workflow; DPA available

4/5

No training on CRM data; transparent about third-party AI services; DPA available for EU customers

4/5

No training on customer data; clear data segmentation in human editing workflow; DPA available

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Attio: SOC 2 Type II certified; ISO 27001 in progress as of early 2026

Unbabel: ISO 27001 and SOC 2 Type II certified — strong for a European scale-up

3/5

SOC 2 Type II certified; ISO 27001 in progress as of early 2026

4/5

ISO 27001 and SOC 2 Type II certified — strong for a European scale-up

Regulatory Fit

Suitability for regulated industries and professional services

Attio: Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

Unbabel: Excellent EU fit; ISO 27001 + SOC 2 + EU jurisdiction makes it suitable for regulated industries

4/5

Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

5/5

Excellent EU fit; ISO 27001 + SOC 2 + EU jurisdiction makes it suitable for regulated industries

Total Score

20/25

22/25

Best For

Attio

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (ICO, CNIL); privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Unbabel

Best for EU-headquartered organisations needing maximum data sovereignty; organisations requiring broad certification coverage (ISO 27001, SOC 2 Type II, GDPR); regulated industries (CNPD, CNIL); privacy-conscious teams who need strong data retention controls.

Detailed Comparison

Attio vs Unbabel: Trust & Compliance Comparison

Attio (Attio, GB) scores 20/25 overall with a Silver (Strong) trust badge. London-based AI-native CRM built for modern B2B companies. Unbabel (Unbabel, PT) scores 22/25 with a Gold (Excellent) trust badge. Portuguese AI translation platform combining neural MT with human quality assurance.

Dimension-by-Dimension Breakdown

#### Data Residency

Attio leads with 5/5 vs 4/5.

●Attio (5/5): EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on

●Unbabel (4/5): EU-based infrastructure operated by a Portuguese company; limited human editor data exposure by design

#### Legal Jurisdiction

Unbabel leads with 5/5 vs 4/5.

●Attio (4/5): UK entity (England and Wales); UK GDPR jurisdiction; no US parent; post-Brexit UK adequacy decision in place

●Unbabel (5/5): Portuguese Lda, EU-incorporated, no US parent, subject to Portuguese and EU law

#### Data Retention & Training

Both score equally at 4/5.

●Attio (4/5): No training on CRM data; transparent about third-party AI services; DPA available for EU customers

●Unbabel (4/5): No training on customer data; clear data segmentation in human editing workflow; DPA available

#### Certifications

Unbabel leads with 4/5 vs 3/5.

●Attio (3/5): SOC 2 Type II certified; ISO 27001 in progress as of early 2026

●Unbabel (4/5): ISO 27001 and SOC 2 Type II certified — strong for a European scale-up

#### Regulatory Fit

Unbabel leads with 5/5 vs 4/5.

●Attio (4/5): Excellent EU fit; EU residency by default, UK legal entity, SOC 2 — good for regulated European B2B sales teams

●Unbabel (5/5): Excellent EU fit; ISO 27001 + SOC 2 + EU jurisdiction makes it suitable for regulated industries

Certifications at a Glance

Certification	Attio	Unbabel
GDPR	No	Yes
ISO 27001	No	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

Unbabel has a clear trust advantage, scoring 22/25 compared to Attio's 20/25. Unbabel particularly excels in legal jurisdiction, certifications, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Attio or Unbabel?

Attio has a TrustKit score of 20/25 while Unbabel scores 22/25. Unbabel currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Attio and Unbabel compare on data residency?

Attio scores 5/5 for data residency (EU data residency (AWS eu-west-1) is the default for all plans — not an enterprise add-on), while Unbabel scores 4/5 (EU-based infrastructure operated by a Portuguese company; limited human editor data exposure by design).

Are Attio and Unbabel GDPR compliant?

Both tools are assessed across five compliance dimensions. Attio has a regulatory fit score of 4/5 and Unbabel scores 5/5. Check the full comparison above for a detailed breakdown.

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