Semrush

AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence

Celonis

AI-enhanced process mining and intelligence platform from Munich

Semrush

Moderate

13/25

Celonis

Excellent

23/25

Score Breakdown

DimensionSemrushCelonis

Data Residency

Where is your data stored and processed?

Semrush: Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

Celonis: EU data centres with on-premise option; German-headquartered

2/5

Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

5/5

EU data centres with on-premise option; German-headquartered

Legal Jurisdiction

Which laws govern the company and your data?

Semrush: US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

Celonis: German SE under EU law; strong DPA framework

2/5

US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

5/5

German SE under EU law; strong DPA framework

Data Retention & Training

Is your data used for model training?

Semrush: Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

Celonis: No training on customer data; configurable retention; enterprise controls

3/5

Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

4/5

No training on customer data; configurable retention; enterprise controls

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Semrush: SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

Celonis: SOC 2 Type II, ISO 27001, ISO 27018 certified

3/5

SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

4/5

SOC 2 Type II, ISO 27001, ISO 27018 certified

Regulatory Fit

Suitability for regulated industries and professional services

Semrush: Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

Celonis: Mature enterprise platform suitable for highly regulated industries

3/5

Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

5/5

Mature enterprise platform suitable for highly regulated industries

Total Score

13/25

23/25

Best For

Semrush

Best for EU-headquartered organisations needing maximum data sovereignty; organisations requiring broad certification coverage (SOC 2 Type II, ISO 27001, ISO 27018); regulated industries (BaFin, ICO); privacy-conscious teams who need strong data retention controls; organisations that need self-hosted or on-premise deployment.

Celonis

Best for teams that prioritise data retention & training (scores 3/5) and need a bronze-tier tool.

Detailed Comparison

Celonis vs Semrush: Trust & Compliance Comparison

Celonis (Celonis, DE) scores 23/25 overall with a Gold (Excellent) trust badge. AI-enhanced process mining and intelligence platform from Munich. Semrush (Semrush, US) scores 13/25 with a Bronze (Moderate) trust badge. AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence.

Dimension-by-Dimension Breakdown

#### Data Residency

Celonis leads with 5/5 vs 2/5.

●Celonis (5/5): EU data centres with on-premise option; German-headquartered

●Semrush (2/5): Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

#### Legal Jurisdiction

Celonis leads with 5/5 vs 2/5.

●Celonis (5/5): German SE under EU law; strong DPA framework

●Semrush (2/5): US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

#### Data Retention & Training

Celonis leads with 4/5 vs 3/5.

●Celonis (4/5): No training on customer data; configurable retention; enterprise controls

●Semrush (3/5): Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

#### Certifications

Celonis leads with 4/5 vs 3/5.

●Celonis (4/5): SOC 2 Type II, ISO 27001, ISO 27018 certified

●Semrush (3/5): SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

#### Regulatory Fit

Celonis leads with 5/5 vs 3/5.

●Celonis (5/5): Mature enterprise platform suitable for highly regulated industries

●Semrush (3/5): Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

Certifications at a Glance

Certification	Celonis	Semrush
ISO 27001	Yes	No
ISO 27018	Yes	No
SOC 2 Type II	Yes	Yes

Overall Verdict

Celonis has a clear trust advantage, scoring 23/25 compared to Semrush's 13/25. Celonis particularly excels in data residency, legal jurisdiction, data retention & training, certifications, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Semrush or Celonis?

Semrush has a TrustKit score of 13/25 while Celonis scores 23/25. Celonis currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Semrush and Celonis compare on data residency?

Semrush scores 2/5 for data residency (Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance), while Celonis scores 5/5 (EU data centres with on-premise option; German-headquartered).

Are Semrush and Celonis GDPR compliant?

Both tools are assessed across five compliance dimensions. Semrush has a regulatory fit score of 3/5 and Celonis scores 5/5. Check the full comparison above for a detailed breakdown.

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