Semrush

AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence

Clearbit

AI-powered B2B data enrichment and lead intelligence platform

Semrush

Moderate

13/25

Clearbit

Moderate

14/25

Score Breakdown

DimensionSemrushClearbit

Data Residency

Where is your data stored and processed?

Semrush: Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

Clearbit: US-based infrastructure. No EU data residency option. Business contact data processed in US.

2/5

Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

2/5

US-based infrastructure. No EU data residency option. Business contact data processed in US.

Legal Jurisdiction

Which laws govern the company and your data?

Semrush: US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

Clearbit: US corporation (part of HubSpot). Subject to US jurisdiction. GDPR and CCPA compliance features available.

2/5

US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

2/5

US corporation (part of HubSpot). Subject to US jurisdiction. GDPR and CCPA compliance features available.

Data Retention & Training

Is your data used for model training?

Semrush: Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

Clearbit: Business intelligence data from public sources. Customer CRM data not shared. GDPR data subject rights supported.

3/5

Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

3/5

Business intelligence data from public sources. Customer CRM data not shared. GDPR data subject rights supported.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Semrush: SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

Clearbit: SOC 2 Type II certified (through HubSpot). GDPR DPA available. Strong security posture as part of a public company.

3/5

SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

4/5

SOC 2 Type II certified (through HubSpot). GDPR DPA available. Strong security posture as part of a public company.

Regulatory Fit

Suitability for regulated industries and professional services

Semrush: Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

Clearbit: Handles business contact data with appropriate GDPR and CCPA compliance. SOC 2 certification provides enterprise security assurance. Data enrichment activities require GDPR legitimate interest basis.

3/5

Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

3/5

Handles business contact data with appropriate GDPR and CCPA compliance. SOC 2 certification provides enterprise security assurance. Data enrichment activities require GDPR legitimate interest basis.

Total Score

13/25

14/25

Best For

Semrush

Best for teams on a tight budget.

Clearbit

Best for teams that prioritise data retention & training (scores 3/5) and need a bronze-tier tool.

Detailed Comparison

Clearbit vs Semrush: Trust & Compliance Comparison

Clearbit (Clearbit (HubSpot), US) scores 14/25 overall with a Bronze (Moderate) trust badge. AI-powered B2B data enrichment and lead intelligence platform. Semrush (Semrush, US) scores 13/25 with a Bronze (Moderate) trust badge. AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence.

Dimension-by-Dimension Breakdown

#### Data Residency

Both score equally at 2/5.

●Clearbit (2/5): US-based infrastructure. No EU data residency option. Business contact data processed in US.

●Semrush (2/5): Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

#### Legal Jurisdiction

Both score equally at 2/5.

●Clearbit (2/5): US corporation (part of HubSpot). Subject to US jurisdiction. GDPR and CCPA compliance features available.

●Semrush (2/5): US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

#### Data Retention & Training

Both score equally at 3/5.

●Clearbit (3/5): Business intelligence data from public sources. Customer CRM data not shared. GDPR data subject rights supported.

●Semrush (3/5): Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

#### Certifications

Clearbit leads with 4/5 vs 3/5.

●Clearbit (4/5): SOC 2 Type II certified (through HubSpot). GDPR DPA available. Strong security posture as part of a public company.

●Semrush (3/5): SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

#### Regulatory Fit

Both score equally at 3/5.

●Clearbit (3/5): Handles business contact data with appropriate GDPR and CCPA compliance. SOC 2 certification provides enterprise security assurance. Data enrichment activities require GDPR legitimate interest basis.

●Semrush (3/5): Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

Certifications at a Glance

Certification	Clearbit	Semrush
GDPR DPA	Yes	No
SOC 2 Type II	Yes	Yes

Overall Verdict

Clearbit and Semrush are closely matched on trust and compliance, with scores of 14/25 and 13/25 respectively. The right choice depends on your specific regulatory requirements and existing technology stack.

Frequently Asked Questions

Which is better for EU compliance, Semrush or Clearbit?

Semrush has a TrustKit score of 13/25 while Clearbit scores 14/25. Clearbit currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Semrush and Clearbit compare on data residency?

Semrush scores 2/5 for data residency (Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance), while Clearbit scores 2/5 (US-based infrastructure. No EU data residency option. Business contact data processed in US.).

Are Semrush and Clearbit GDPR compliant?

Both tools are assessed across five compliance dimensions. Semrush has a regulatory fit score of 3/5 and Clearbit scores 3/5. Check the full comparison above for a detailed breakdown.

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