Surfer SEO

AI-powered SEO content optimisation platform for data-driven content teams

Clearbit

AI-powered B2B data enrichment and lead intelligence platform

Surfer SEO

Moderate

14/25

Clearbit

Moderate

14/25

Score Breakdown

DimensionSurfer SEOClearbit

Data Residency

Where is your data stored and processed?

Surfer SEO: Hosted on GCP EU region; processes public web content and user-authored text; no PII in core workflow

Clearbit: US-based infrastructure. No EU data residency option. Business contact data processed in US.

3/5

Hosted on GCP EU region; processes public web content and user-authored text; no PII in core workflow

2/5

US-based infrastructure. No EU data residency option. Business contact data processed in US.

Legal Jurisdiction

Which laws govern the company and your data?

Surfer SEO: Polish company incorporated in EU; subject to GDPR as data controller; no CLOUD Act exposure

Clearbit: US corporation (part of HubSpot). Subject to US jurisdiction. GDPR and CCPA compliance features available.

4/5

Polish company incorporated in EU; subject to GDPR as data controller; no CLOUD Act exposure

2/5

US corporation (part of HubSpot). Subject to US jurisdiction. GDPR and CCPA compliance features available.

Data Retention & Training

Is your data used for model training?

Surfer SEO: User content processed for scoring; not retained for model training; account data managed under GDPR

Clearbit: Business intelligence data from public sources. Customer CRM data not shared. GDPR data subject rights supported.

4/5

User content processed for scoring; not retained for model training; account data managed under GDPR

3/5

Business intelligence data from public sources. Customer CRM data not shared. GDPR data subject rights supported.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Surfer SEO: No publicly disclosed security certifications; GDPR-compliant privacy policy in place

Clearbit: SOC 2 Type II certified (through HubSpot). GDPR DPA available. Strong security posture as part of a public company.

1/5

No publicly disclosed security certifications; GDPR-compliant privacy policy in place

4/5

SOC 2 Type II certified (through HubSpot). GDPR DPA available. Strong security posture as part of a public company.

Regulatory Fit

Suitability for regulated industries and professional services

Surfer SEO: Suitable for standard content and marketing teams; not designed for regulated industry compliance requirements

Clearbit: Handles business contact data with appropriate GDPR and CCPA compliance. SOC 2 certification provides enterprise security assurance. Data enrichment activities require GDPR legitimate interest basis.

2/5

Suitable for standard content and marketing teams; not designed for regulated industry compliance requirements

3/5

Handles business contact data with appropriate GDPR and CCPA compliance. SOC 2 certification provides enterprise security assurance. Data enrichment activities require GDPR legitimate interest basis.

Total Score

14/25

Best For

Surfer SEO

Best for teams on a tight budget; enterprises requiring SSO integration.

Clearbit

Best for teams prioritising European legal jurisdiction; privacy-conscious teams who need strong data retention controls.

Detailed Comparison

Clearbit vs Surfer SEO: Trust & Compliance Comparison

Clearbit (Clearbit (HubSpot), US) scores 14/25 overall with a Bronze (Moderate) trust badge. AI-powered B2B data enrichment and lead intelligence platform. Surfer SEO (Surfer SEO, PL) scores 14/25 with a Bronze (Moderate) trust badge. AI-powered SEO content optimisation platform for data-driven content teams.

Dimension-by-Dimension Breakdown

#### Data Residency

Surfer SEO leads with 3/5 vs 2/5.

●Clearbit (2/5): US-based infrastructure. No EU data residency option. Business contact data processed in US.

●Surfer SEO (3/5): Hosted on GCP EU region; processes public web content and user-authored text; no PII in core workflow

#### Legal Jurisdiction

Surfer SEO leads with 4/5 vs 2/5.

●Clearbit (2/5): US corporation (part of HubSpot). Subject to US jurisdiction. GDPR and CCPA compliance features available.

●Surfer SEO (4/5): Polish company incorporated in EU; subject to GDPR as data controller; no CLOUD Act exposure

#### Data Retention & Training

Surfer SEO leads with 4/5 vs 3/5.

●Clearbit (3/5): Business intelligence data from public sources. Customer CRM data not shared. GDPR data subject rights supported.

●Surfer SEO (4/5): User content processed for scoring; not retained for model training; account data managed under GDPR

#### Certifications

Clearbit leads with 4/5 vs 1/5.

●Clearbit (4/5): SOC 2 Type II certified (through HubSpot). GDPR DPA available. Strong security posture as part of a public company.

●Surfer SEO (1/5): No publicly disclosed security certifications; GDPR-compliant privacy policy in place

#### Regulatory Fit

Clearbit leads with 3/5 vs 2/5.

●Clearbit (3/5): Handles business contact data with appropriate GDPR and CCPA compliance. SOC 2 certification provides enterprise security assurance. Data enrichment activities require GDPR legitimate interest basis.

●Surfer SEO (2/5): Suitable for standard content and marketing teams; not designed for regulated industry compliance requirements

Certifications at a Glance

Certification	Clearbit	Surfer SEO
GDPR DPA	Yes	No
SOC 2 Type II	Yes	No

Overall Verdict

Clearbit and Surfer SEO are closely matched on trust and compliance, with scores of 14/25 and 14/25 respectively. The right choice depends on your specific regulatory requirements and existing technology stack.

Frequently Asked Questions

Which is better for EU compliance, Surfer SEO or Clearbit?

Surfer SEO has a TrustKit score of 14/25 while Clearbit scores 14/25. Both tools are currently rated equally across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Surfer SEO and Clearbit compare on data residency?

Surfer SEO scores 3/5 for data residency (Hosted on GCP EU region; processes public web content and user-authored text; no PII in core workflow), while Clearbit scores 2/5 (US-based infrastructure. No EU data residency option. Business contact data processed in US.).

Are Surfer SEO and Clearbit GDPR compliant?

Both tools are assessed across five compliance dimensions. Surfer SEO has a regulatory fit score of 2/5 and Clearbit scores 3/5. Check the full comparison above for a detailed breakdown.

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