Pipedrive

Estonian-born CRM with AI-powered sales automation for European teams

Freshdesk AI (Freddy)

AI-powered customer support that delights customers and empowers agents

Pipedrive

Excellent

22/25

Freshdesk AI (Freddy)

Strong

17/25

Score Breakdown

DimensionPipedriveFreshdesk AI (Freddy)

Data Residency

Where is your data stored and processed?

Pipedrive: EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.

Freshdesk AI (Freddy): Offers data hosting in US, EU, India, and Australia. Good regional data residency options for global organizations.

4/5

EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.

4/5

Offers data hosting in US, EU, India, and Australia. Good regional data residency options for global organizations.

Legal Jurisdiction

Which laws govern the company and your data?

Pipedrive: Incorporated in Estonia as Pipedrive OÜ; operates fully under EU law with no US parent entity.

Freshdesk AI (Freddy): Incorporated in Delaware, US. Subject to US legal frameworks. Engineering operations in India may raise data processing questions for some regulators.

5/5

Incorporated in Estonia as Pipedrive OÜ; operates fully under EU law with no US parent entity.

3/5

Incorporated in Delaware, US. Subject to US legal frameworks. Engineering operations in India may raise data processing questions for some regulators.

Data Retention & Training

Is your data used for model training?

Pipedrive: Customer data is not used for AI training by default; configurable retention policies are available.

Freshdesk AI (Freddy): Standard data retention and deletion policies. Provides GDPR-compliant data processing agreements and supports right-to-erasure requests.

4/5

Customer data is not used for AI training by default; configurable retention policies are available.

3/5

Standard data retention and deletion policies. Provides GDPR-compliant data processing agreements and supports right-to-erasure requests.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Pipedrive: Holds ISO 27001 and SOC 2 Type II certifications demonstrating robust security controls.

Freshdesk AI (Freddy): Holds SOC 2 Type II, ISO 27001, and ISO 27017 certifications. Solid security certification portfolio for a customer support platform.

4/5

Holds ISO 27001 and SOC 2 Type II certifications demonstrating robust security controls.

4/5

Holds SOC 2 Type II, ISO 27001, and ISO 27017 certifications. Solid security certification portfolio for a customer support platform.

Regulatory Fit

Suitability for regulated industries and professional services

Pipedrive: EU-incorporated with comprehensive GDPR tooling including DPA, data subject request support, and configurable retention.

Freshdesk AI (Freddy): Good regulatory fit for most industries. HIPAA compliance available for healthcare. Multi-region hosting supports various data residency requirements.

5/5

EU-incorporated with comprehensive GDPR tooling including DPA, data subject request support, and configurable retention.

3/5

Good regulatory fit for most industries. HIPAA compliance available for healthcare. Multi-region hosting supports various data residency requirements.

Total Score

22/25

17/25

Best For

Pipedrive

Best for organisations requiring broad certification coverage (SOC 2 Type II, ISO 27001, ISO 27017).

Freshdesk AI (Freddy)

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (ICO, CNIL); privacy-conscious teams who need strong data retention controls.

Detailed Comparison

Freshdesk AI (Freddy) vs Pipedrive: Trust & Compliance Comparison

Freshdesk AI (Freddy) (Freshworks, US) scores 17/25 overall with a Silver (Strong) trust badge. AI-powered customer support that delights customers and empowers agents. Pipedrive (Pipedrive, EE) scores 22/25 with a Gold (Excellent) trust badge. Estonian-born CRM with AI-powered sales automation for European teams.

Dimension-by-Dimension Breakdown

#### Data Residency

Both score equally at 4/5.

●Freshdesk AI (Freddy) (4/5): Offers data hosting in US, EU, India, and Australia. Good regional data residency options for global organizations.

●Pipedrive (4/5): EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.

#### Legal Jurisdiction

Pipedrive leads with 5/5 vs 3/5.

●Freshdesk AI (Freddy) (3/5): Incorporated in Delaware, US. Subject to US legal frameworks. Engineering operations in India may raise data processing questions for some regulators.

●Pipedrive (5/5): Incorporated in Estonia as Pipedrive OÜ; operates fully under EU law with no US parent entity.

#### Data Retention & Training

Pipedrive leads with 4/5 vs 3/5.

●Freshdesk AI (Freddy) (3/5): Standard data retention and deletion policies. Provides GDPR-compliant data processing agreements and supports right-to-erasure requests.

●Pipedrive (4/5): Customer data is not used for AI training by default; configurable retention policies are available.

#### Certifications

Both score equally at 4/5.

●Freshdesk AI (Freddy) (4/5): Holds SOC 2 Type II, ISO 27001, and ISO 27017 certifications. Solid security certification portfolio for a customer support platform.

●Pipedrive (4/5): Holds ISO 27001 and SOC 2 Type II certifications demonstrating robust security controls.

#### Regulatory Fit

Pipedrive leads with 5/5 vs 3/5.

●Freshdesk AI (Freddy) (3/5): Good regulatory fit for most industries. HIPAA compliance available for healthcare. Multi-region hosting supports various data residency requirements.

●Pipedrive (5/5): EU-incorporated with comprehensive GDPR tooling including DPA, data subject request support, and configurable retention.

Certifications at a Glance

Certification	Freshdesk AI (Freddy)	Pipedrive
ISO 27001	Yes	Yes
ISO 27017	Yes	No
SOC 2 Type II	Yes	Yes

Overall Verdict

Pipedrive has a clear trust advantage, scoring 22/25 compared to Freshdesk AI (Freddy)'s 17/25. Pipedrive particularly excels in legal jurisdiction, data retention & training, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Pipedrive or Freshdesk AI (Freddy)?

Pipedrive has a TrustKit score of 22/25 while Freshdesk AI (Freddy) scores 17/25. Pipedrive currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Pipedrive and Freshdesk AI (Freddy) compare on data residency?

Pipedrive scores 4/5 for data residency (EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.), while Freshdesk AI (Freddy) scores 4/5 (Offers data hosting in US, EU, India, and Australia. Good regional data residency options for global organizations.).

Are Pipedrive and Freshdesk AI (Freddy) GDPR compliant?

Both tools are assessed across five compliance dimensions. Pipedrive has a regulatory fit score of 5/5 and Freshdesk AI (Freddy) scores 3/5. Check the full comparison above for a detailed breakdown.

Explore Each Tool

Pipedrive

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88%

Freshdesk AI (Freddy)

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68%