Semrush

AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence

Hebbia

AI knowledge platform purpose-built for finance and legal analysis

Semrush

Moderate

13/25

Hebbia

Moderate

13/25

Score Breakdown

DimensionSemrushHebbia

Data Residency

Where is your data stored and processed?

Semrush: Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

Hebbia: US-based infrastructure; no EU data residency option

2/5

Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

2/5

US-based infrastructure; no EU data residency option

Legal Jurisdiction

Which laws govern the company and your data?

Semrush: US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

Hebbia: US Delaware corporation; DPAs available

2/5

US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

2/5

US Delaware corporation; DPAs available

Data Retention & Training

Is your data used for model training?

Semrush: Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

Hebbia: No training on customer documents; financial-grade data handling

3/5

Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

4/5

No training on customer documents; financial-grade data handling

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Semrush: SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

Hebbia: SOC 2 Type II certified

3/5

SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

3/5

SOC 2 Type II certified

Regulatory Fit

Suitability for regulated industries and professional services

Semrush: Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

Hebbia: Strong for US financial services; EU firms should evaluate data residency requirements

3/5

Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

2/5

Strong for US financial services; EU firms should evaluate data residency requirements

Total Score

13/25

Best For

Semrush

Best for privacy-conscious teams who need strong data retention controls.

Hebbia

Best for teams that prioritise data retention & training (scores 3/5) and need a bronze-tier tool.

Detailed Comparison

Hebbia vs Semrush: Trust & Compliance Comparison

Hebbia (Hebbia, US) scores 13/25 overall with a Bronze (Moderate) trust badge. AI knowledge platform purpose-built for finance and legal analysis. Semrush (Semrush, US) scores 13/25 with a Bronze (Moderate) trust badge. AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence.

Dimension-by-Dimension Breakdown

#### Data Residency

Both score equally at 2/5.

●Hebbia (2/5): US-based infrastructure; no EU data residency option

●Semrush (2/5): Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

#### Legal Jurisdiction

Both score equally at 2/5.

●Hebbia (2/5): US Delaware corporation; DPAs available

●Semrush (2/5): US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

#### Data Retention & Training

Hebbia leads with 4/5 vs 3/5.

●Hebbia (4/5): No training on customer documents; financial-grade data handling

●Semrush (3/5): Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

#### Certifications

Both score equally at 3/5.

●Hebbia (3/5): SOC 2 Type II certified

●Semrush (3/5): SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

#### Regulatory Fit

Semrush leads with 3/5 vs 2/5.

●Hebbia (2/5): Strong for US financial services; EU firms should evaluate data residency requirements

●Semrush (3/5): Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

Certifications at a Glance

Certification	Hebbia	Semrush
SOC 2 Type II	Yes	Yes

Overall Verdict

Hebbia and Semrush are closely matched on trust and compliance, with scores of 13/25 and 13/25 respectively. The right choice depends on your specific regulatory requirements and existing technology stack.

Frequently Asked Questions

Which is better for EU compliance, Semrush or Hebbia?

Semrush has a TrustKit score of 13/25 while Hebbia scores 13/25. Both tools are currently rated equally across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Semrush and Hebbia compare on data residency?

Semrush scores 2/5 for data residency (Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance), while Hebbia scores 2/5 (US-based infrastructure; no EU data residency option).

Are Semrush and Hebbia GDPR compliant?

Both tools are assessed across five compliance dimensions. Semrush has a regulatory fit score of 3/5 and Hebbia scores 2/5. Check the full comparison above for a detailed breakdown.

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