HubSpot AI

AI-powered CRM, marketing, and sales platform

SAP Joule

AI copilot embedded across SAP's enterprise application suite

HubSpot AI

Strong

17/25

SAP Joule

Excellent

25/25

Score Breakdown

DimensionHubSpot AISAP Joule

Data Residency

Where is your data stored and processed?

HubSpot AI: US/EU hosting available

SAP Joule: SAP BTP supports global data centre regions across EU, US, Asia Pacific and more. Customers can select their primary data region. SAP holds C5 attestation from Germany's BSI, setting a high standard for cloud data residency.

3/5

US/EU hosting available

5/5

SAP BTP supports global data centre regions across EU, US, Asia Pacific and more. Customers can select their primary data region. SAP holds C5 attestation from Germany's BSI, setting a high standard for cloud data residency.

Legal Jurisdiction

Which laws govern the company and your data?

HubSpot AI: US Delaware corporation; publicly traded

SAP Joule: Incorporated and headquartered in Germany under stringent EU and German law. As a German company, SAP is subject to some of the world's strongest data protection regulations, including GDPR by default.

2/5

US Delaware corporation; publicly traded

5/5

Incorporated and headquartered in Germany under stringent EU and German law. As a German company, SAP is subject to some of the world's strongest data protection regulations, including GDPR by default.

Data Retention & Training

Is your data used for model training?

HubSpot AI: No training on customer data

SAP Joule: Enterprise-grade data lifecycle management integrated with SAP's existing records management capabilities. Comprehensive DPAs and data processing controls available for all regulated customers.

4/5

No training on customer data

5/5

Enterprise-grade data lifecycle management integrated with SAP's existing records management capabilities. Comprehensive DPAs and data processing controls available for all regulated customers.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

HubSpot AI: SOC 2 Type II, ISO 27001

SAP Joule: Exceptional certification portfolio including ISO 27001/27017/27018, SOC 1/2 Type II, German BSI C5, Spanish ENS, and Australian IRAP. Satisfies compliance requirements for most global regulators.

4/5

SOC 2 Type II, ISO 27001

5/5

Exceptional certification portfolio including ISO 27001/27017/27018, SOC 1/2 Type II, German BSI C5, Spanish ENS, and Australian IRAP. Satisfies compliance requirements for most global regulators.

Regulatory Fit

Suitability for regulated industries and professional services

HubSpot AI: Established CRM with good compliance; suitable for general regulated business

SAP Joule: Excellent regulatory fit for global enterprises in regulated sectors. German legal jurisdiction, BSI C5 attestation, and sector-specific certifications make SAP Joule one of the most regulator-friendly AI platforms.

4/5

Established CRM with good compliance; suitable for general regulated business

5/5

Excellent regulatory fit for global enterprises in regulated sectors. German legal jurisdiction, BSI C5 attestation, and sector-specific certifications make SAP Joule one of the most regulator-friendly AI platforms.

Total Score

17/25

25/25

Best For

HubSpot AI

Best for privacy-conscious teams who need strong data retention controls; teams on a tight budget.

SAP Joule

Best for EU-headquartered organisations needing maximum data sovereignty; organisations requiring broad certification coverage (SOC 1 Type II, SOC 2 Type II, ISO 27001); regulated industries (BaFin, FCA); privacy-conscious teams who need strong data retention controls.

Detailed Comparison

HubSpot AI vs SAP Joule: Trust & Compliance Comparison

HubSpot AI (HubSpot, Inc., US) scores 17/25 overall with a Silver (Strong) trust badge. AI-powered CRM, marketing, and sales platform. SAP Joule (SAP, DE) scores 25/25 with a Gold (Excellent) trust badge. AI copilot embedded across SAP's enterprise application suite.

Dimension-by-Dimension Breakdown

#### Data Residency

SAP Joule leads with 5/5 vs 3/5.

●HubSpot AI (3/5): US/EU hosting available

●SAP Joule (5/5): SAP BTP supports global data centre regions across EU, US, Asia Pacific and more. Customers can select their primary data region. SAP holds C5 attestation from Germany's BSI, setting a high standard for cloud data residency.

#### Legal Jurisdiction

SAP Joule leads with 5/5 vs 2/5.

●HubSpot AI (2/5): US Delaware corporation; publicly traded

●SAP Joule (5/5): Incorporated and headquartered in Germany under stringent EU and German law. As a German company, SAP is subject to some of the world's strongest data protection regulations, including GDPR by default.

#### Data Retention & Training

SAP Joule leads with 5/5 vs 4/5.

●HubSpot AI (4/5): No training on customer data

●SAP Joule (5/5): Enterprise-grade data lifecycle management integrated with SAP's existing records management capabilities. Comprehensive DPAs and data processing controls available for all regulated customers.

#### Certifications

SAP Joule leads with 5/5 vs 4/5.

●HubSpot AI (4/5): SOC 2 Type II, ISO 27001

●SAP Joule (5/5): Exceptional certification portfolio including ISO 27001/27017/27018, SOC 1/2 Type II, German BSI C5, Spanish ENS, and Australian IRAP. Satisfies compliance requirements for most global regulators.

#### Regulatory Fit

SAP Joule leads with 5/5 vs 4/5.

●HubSpot AI (4/5): Established CRM with good compliance; suitable for general regulated business

●SAP Joule (5/5): Excellent regulatory fit for global enterprises in regulated sectors. German legal jurisdiction, BSI C5 attestation, and sector-specific certifications make SAP Joule one of the most regulator-friendly AI platforms.

Certifications at a Glance

Certification	HubSpot AI	SAP Joule
C5	No	Yes
ENS	No	Yes
IRAP	No	Yes
ISO 27001	Yes	Yes
ISO 27017	No	Yes
ISO 27018	No	Yes
SOC 1 Type II	No	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

SAP Joule has a clear trust advantage, scoring 25/25 compared to HubSpot AI's 17/25. SAP Joule particularly excels in data residency, legal jurisdiction, data retention & training, certifications, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, HubSpot AI or SAP Joule?

HubSpot AI has a TrustKit score of 17/25 while SAP Joule scores 25/25. SAP Joule currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do HubSpot AI and SAP Joule compare on data residency?

HubSpot AI scores 3/5 for data residency (US/EU hosting available), while SAP Joule scores 5/5 (SAP BTP supports global data centre regions across EU, US, Asia Pacific and more. Customers can select their primary data region. SAP holds C5 attestation from Germany's BSI, setting a high standard for cloud data residency.).

Are HubSpot AI and SAP Joule GDPR compliant?

Both tools are assessed across five compliance dimensions. HubSpot AI has a regulatory fit score of 4/5 and SAP Joule scores 5/5. Check the full comparison above for a detailed breakdown.

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