Pipedrive

Estonian-born CRM with AI-powered sales automation for European teams

HubSpot

AI-powered CRM platform for marketing, sales, and customer service

Pipedrive

Excellent

22/25

HubSpot

Moderate

16/25

Score Breakdown

DimensionPipedriveHubSpot

Data Residency

Where is your data stored and processed?

Pipedrive: EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.

HubSpot: EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

4/5

EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.

3/5

EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

Legal Jurisdiction

Which laws govern the company and your data?

Pipedrive: Incorporated in Estonia as Pipedrive OÜ; operates fully under EU law with no US parent entity.

HubSpot: US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

5/5

Incorporated in Estonia as Pipedrive OÜ; operates fully under EU law with no US parent entity.

2/5

US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

Data Retention & Training

Is your data used for model training?

Pipedrive: Customer data is not used for AI training by default; configurable retention policies are available.

HubSpot: Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

4/5

Customer data is not used for AI training by default; configurable retention policies are available.

4/5

Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Pipedrive: Holds ISO 27001 and SOC 2 Type II certifications demonstrating robust security controls.

HubSpot: Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

4/5

Holds ISO 27001 and SOC 2 Type II certifications demonstrating robust security controls.

4/5

Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

Regulatory Fit

Suitability for regulated industries and professional services

Pipedrive: EU-incorporated with comprehensive GDPR tooling including DPA, data subject request support, and configurable retention.

HubSpot: Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

5/5

EU-incorporated with comprehensive GDPR tooling including DPA, data subject request support, and configurable retention.

3/5

Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

Total Score

22/25

16/25

Best For

Pipedrive

Best for privacy-conscious teams who need strong data retention controls; teams on a tight budget.

HubSpot

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (ICO, CNIL); privacy-conscious teams who need strong data retention controls.

Detailed Comparison

HubSpot vs Pipedrive: Trust & Compliance Comparison

HubSpot (HubSpot, US) scores 16/25 overall with a Bronze (Moderate) trust badge. AI-powered CRM platform for marketing, sales, and customer service. Pipedrive (Pipedrive, EE) scores 22/25 with a Gold (Excellent) trust badge. Estonian-born CRM with AI-powered sales automation for European teams.

Dimension-by-Dimension Breakdown

#### Data Residency

Pipedrive leads with 4/5 vs 3/5.

●HubSpot (3/5): EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

●Pipedrive (4/5): EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.

#### Legal Jurisdiction

Pipedrive leads with 5/5 vs 2/5.

●HubSpot (2/5): US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

●Pipedrive (5/5): Incorporated in Estonia as Pipedrive OÜ; operates fully under EU law with no US parent entity.

#### Data Retention & Training

Both score equally at 4/5.

●HubSpot (4/5): Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

●Pipedrive (4/5): Customer data is not used for AI training by default; configurable retention policies are available.

#### Certifications

Both score equally at 4/5.

●HubSpot (4/5): Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

●Pipedrive (4/5): Holds ISO 27001 and SOC 2 Type II certifications demonstrating robust security controls.

#### Regulatory Fit

Pipedrive leads with 5/5 vs 3/5.

●HubSpot (3/5): Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

●Pipedrive (5/5): EU-incorporated with comprehensive GDPR tooling including DPA, data subject request support, and configurable retention.

Certifications at a Glance

Certification	HubSpot	Pipedrive
ISO 27001	Yes	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

Pipedrive has a clear trust advantage, scoring 22/25 compared to HubSpot's 16/25. Pipedrive particularly excels in data residency, legal jurisdiction, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Pipedrive or HubSpot?

Pipedrive has a TrustKit score of 22/25 while HubSpot scores 16/25. Pipedrive currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Pipedrive and HubSpot compare on data residency?

Pipedrive scores 4/5 for data residency (EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.), while HubSpot scores 3/5 (EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.).

Are Pipedrive and HubSpot GDPR compliant?

Both tools are assessed across five compliance dimensions. Pipedrive has a regulatory fit score of 5/5 and HubSpot scores 3/5. Check the full comparison above for a detailed breakdown.

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