HubSpot

AI-powered CRM platform for marketing, sales, and customer service

SAP Joule

AI copilot embedded across SAP's enterprise application suite

HubSpot

Moderate

16/25

SAP Joule

Excellent

25/25

Score Breakdown

DimensionHubSpotSAP Joule

Data Residency

Where is your data stored and processed?

HubSpot: EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

SAP Joule: SAP BTP supports global data centre regions across EU, US, Asia Pacific and more. Customers can select their primary data region. SAP holds C5 attestation from Germany's BSI, setting a high standard for cloud data residency.

3/5

EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

5/5

SAP BTP supports global data centre regions across EU, US, Asia Pacific and more. Customers can select their primary data region. SAP holds C5 attestation from Germany's BSI, setting a high standard for cloud data residency.

Legal Jurisdiction

Which laws govern the company and your data?

HubSpot: US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

SAP Joule: Incorporated and headquartered in Germany under stringent EU and German law. As a German company, SAP is subject to some of the world's strongest data protection regulations, including GDPR by default.

2/5

US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

5/5

Incorporated and headquartered in Germany under stringent EU and German law. As a German company, SAP is subject to some of the world's strongest data protection regulations, including GDPR by default.

Data Retention & Training

Is your data used for model training?

HubSpot: Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

SAP Joule: Enterprise-grade data lifecycle management integrated with SAP's existing records management capabilities. Comprehensive DPAs and data processing controls available for all regulated customers.

4/5

Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

5/5

Enterprise-grade data lifecycle management integrated with SAP's existing records management capabilities. Comprehensive DPAs and data processing controls available for all regulated customers.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

HubSpot: Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

SAP Joule: Exceptional certification portfolio including ISO 27001/27017/27018, SOC 1/2 Type II, German BSI C5, Spanish ENS, and Australian IRAP. Satisfies compliance requirements for most global regulators.

4/5

Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

5/5

Exceptional certification portfolio including ISO 27001/27017/27018, SOC 1/2 Type II, German BSI C5, Spanish ENS, and Australian IRAP. Satisfies compliance requirements for most global regulators.

Regulatory Fit

Suitability for regulated industries and professional services

HubSpot: Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

SAP Joule: Excellent regulatory fit for global enterprises in regulated sectors. German legal jurisdiction, BSI C5 attestation, and sector-specific certifications make SAP Joule one of the most regulator-friendly AI platforms.

3/5

Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

5/5

Excellent regulatory fit for global enterprises in regulated sectors. German legal jurisdiction, BSI C5 attestation, and sector-specific certifications make SAP Joule one of the most regulator-friendly AI platforms.

Total Score

16/25

25/25

Best For

HubSpot

Best for privacy-conscious teams who need strong data retention controls; teams on a tight budget.

SAP Joule

Best for EU-headquartered organisations needing maximum data sovereignty; organisations requiring broad certification coverage (SOC 1 Type II, SOC 2 Type II, ISO 27001); regulated industries (BaFin, FCA); privacy-conscious teams who need strong data retention controls.

Detailed Comparison

HubSpot vs SAP Joule: Trust & Compliance Comparison

HubSpot (HubSpot, US) scores 16/25 overall with a Bronze (Moderate) trust badge. AI-powered CRM platform for marketing, sales, and customer service. SAP Joule (SAP, DE) scores 25/25 with a Gold (Excellent) trust badge. AI copilot embedded across SAP's enterprise application suite.

Dimension-by-Dimension Breakdown

#### Data Residency

SAP Joule leads with 5/5 vs 3/5.

●HubSpot (3/5): EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

●SAP Joule (5/5): SAP BTP supports global data centre regions across EU, US, Asia Pacific and more. Customers can select their primary data region. SAP holds C5 attestation from Germany's BSI, setting a high standard for cloud data residency.

#### Legal Jurisdiction

SAP Joule leads with 5/5 vs 2/5.

●HubSpot (2/5): US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

●SAP Joule (5/5): Incorporated and headquartered in Germany under stringent EU and German law. As a German company, SAP is subject to some of the world's strongest data protection regulations, including GDPR by default.

#### Data Retention & Training

SAP Joule leads with 5/5 vs 4/5.

●HubSpot (4/5): Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

●SAP Joule (5/5): Enterprise-grade data lifecycle management integrated with SAP's existing records management capabilities. Comprehensive DPAs and data processing controls available for all regulated customers.

#### Certifications

SAP Joule leads with 5/5 vs 4/5.

●HubSpot (4/5): Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

●SAP Joule (5/5): Exceptional certification portfolio including ISO 27001/27017/27018, SOC 1/2 Type II, German BSI C5, Spanish ENS, and Australian IRAP. Satisfies compliance requirements for most global regulators.

#### Regulatory Fit

SAP Joule leads with 5/5 vs 3/5.

●HubSpot (3/5): Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

●SAP Joule (5/5): Excellent regulatory fit for global enterprises in regulated sectors. German legal jurisdiction, BSI C5 attestation, and sector-specific certifications make SAP Joule one of the most regulator-friendly AI platforms.

Certifications at a Glance

Certification	HubSpot	SAP Joule
C5	No	Yes
ENS	No	Yes
IRAP	No	Yes
ISO 27001	Yes	Yes
ISO 27017	No	Yes
ISO 27018	No	Yes
SOC 1 Type II	No	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

SAP Joule has a clear trust advantage, scoring 25/25 compared to HubSpot's 16/25. SAP Joule particularly excels in data residency, legal jurisdiction, data retention & training, certifications, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, HubSpot or SAP Joule?

HubSpot has a TrustKit score of 16/25 while SAP Joule scores 25/25. SAP Joule currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do HubSpot and SAP Joule compare on data residency?

HubSpot scores 3/5 for data residency (EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.), while SAP Joule scores 5/5 (SAP BTP supports global data centre regions across EU, US, Asia Pacific and more. Customers can select their primary data region. SAP holds C5 attestation from Germany's BSI, setting a high standard for cloud data residency.).

Are HubSpot and SAP Joule GDPR compliant?

Both tools are assessed across five compliance dimensions. HubSpot has a regulatory fit score of 3/5 and SAP Joule scores 5/5. Check the full comparison above for a detailed breakdown.

Explore Each Tool