HubSpot

AI-powered CRM platform for marketing, sales, and customer service

Typeform

Conversational forms and surveys with AI-powered features

HubSpot

Moderate

16/25

Typeform

Strong

20/25

Score Breakdown

DimensionHubSpotTypeform

Data Residency

Where is your data stored and processed?

HubSpot: EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

Typeform: Customer data is hosted on AWS EU infrastructure by default, providing a clear EU data residency story.

3/5

EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

4/5

Customer data is hosted on AWS EU infrastructure by default, providing a clear EU data residency story.

Legal Jurisdiction

Which laws govern the company and your data?

HubSpot: US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

Typeform: Incorporated as a Spanish SL under EU law with no US parent company, meaning no CLOUD Act exposure.

2/5

US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

5/5

Incorporated as a Spanish SL under EU law with no US parent company, meaning no CLOUD Act exposure.

Data Retention & Training

Is your data used for model training?

HubSpot: Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

Typeform: No AI training on user data; configurable data retention and deletion available to customers.

4/5

Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

4/5

No AI training on user data; configurable data retention and deletion available to customers.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

HubSpot: Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

Typeform: Holds SOC 2 Type II certification; ISO 27001 is not currently listed on their trust page.

4/5

Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

3/5

Holds SOC 2 Type II certification; ISO 27001 is not currently listed on their trust page.

Regulatory Fit

Suitability for regulated industries and professional services

HubSpot: Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

Typeform: Strong fit for EU regulated businesses due to EU incorporation, EU data residency, and DPA availability.

3/5

Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

4/5

Strong fit for EU regulated businesses due to EU incorporation, EU data residency, and DPA availability.

Total Score

16/25

20/25

Best For

HubSpot

Best for privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Typeform

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (AEPD, ICO); privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Detailed Comparison

HubSpot vs Typeform: Trust & Compliance Comparison

HubSpot (HubSpot, US) scores 16/25 overall with a Bronze (Moderate) trust badge. AI-powered CRM platform for marketing, sales, and customer service. Typeform (Typeform, ES) scores 20/25 with a Silver (Strong) trust badge. Conversational forms and surveys with AI-powered features.

Dimension-by-Dimension Breakdown

#### Data Residency

Typeform leads with 4/5 vs 3/5.

●HubSpot (3/5): EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

●Typeform (4/5): Customer data is hosted on AWS EU infrastructure by default, providing a clear EU data residency story.

#### Legal Jurisdiction

Typeform leads with 5/5 vs 2/5.

●HubSpot (2/5): US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

●Typeform (5/5): Incorporated as a Spanish SL under EU law with no US parent company, meaning no CLOUD Act exposure.

#### Data Retention & Training

Both score equally at 4/5.

●HubSpot (4/5): Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

●Typeform (4/5): No AI training on user data; configurable data retention and deletion available to customers.

#### Certifications

HubSpot leads with 4/5 vs 3/5.

●HubSpot (4/5): Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

●Typeform (3/5): Holds SOC 2 Type II certification; ISO 27001 is not currently listed on their trust page.

#### Regulatory Fit

Typeform leads with 4/5 vs 3/5.

●HubSpot (3/5): Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

●Typeform (4/5): Strong fit for EU regulated businesses due to EU incorporation, EU data residency, and DPA availability.

Certifications at a Glance

Certification	HubSpot	Typeform
GDPR	No	Yes
ISO 27001	Yes	No
SOC 2 Type II	Yes	Yes

Overall Verdict

Typeform has a clear trust advantage, scoring 20/25 compared to HubSpot's 16/25. Typeform particularly excels in data residency, legal jurisdiction, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, HubSpot or Typeform?

HubSpot has a TrustKit score of 16/25 while Typeform scores 20/25. Typeform currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do HubSpot and Typeform compare on data residency?

HubSpot scores 3/5 for data residency (EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.), while Typeform scores 4/5 (Customer data is hosted on AWS EU infrastructure by default, providing a clear EU data residency story.).

Are HubSpot and Typeform GDPR compliant?

Both tools are assessed across five compliance dimensions. HubSpot has a regulatory fit score of 3/5 and Typeform scores 4/5. Check the full comparison above for a detailed breakdown.

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