Peak

UK AI decisioning platform for retail and supply chain commercial optimisation

Lighthouse

AI revenue management and business intelligence for hospitality and travel

Peak

Strong

18/25

Lighthouse

Strong

20/25

Score Breakdown

DimensionPeakLighthouse

Data Residency

Where is your data stored and processed?

Peak: Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.

Lighthouse: Data hosted on AWS with EU region configuration for European customers. Belgian incorporation means primary data governance is under EU law. Appropriate for European hotel groups with GDPR obligations on guest and revenue data.

4/5

Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.

4/5

Data hosted on AWS with EU region configuration for European customers. Belgian incorporation means primary data governance is under EU law. Appropriate for European hotel groups with GDPR obligations on guest and revenue data.

Legal Jurisdiction

Which laws govern the company and your data?

Peak: Incorporated in England and Wales under UK law. Regulated by ICO under UK GDPR. UK jurisdiction provides strong data protection baseline without CLOUD Act exposure. EU adequacy decision covers UK-EU data transfers.

Lighthouse: Incorporated in Belgium under Belgian and EU law. GDPR applies as a matter of corporate law, not just contractual obligation. EU incorporation with no US parent company. No CLOUD Act exposure. Strong EU sovereignty story for the hospitality sector.

4/5

Incorporated in England and Wales under UK law. Regulated by ICO under UK GDPR. UK jurisdiction provides strong data protection baseline without CLOUD Act exposure. EU adequacy decision covers UK-EU data transfers.

5/5

Incorporated in Belgium under Belgian and EU law. GDPR applies as a matter of corporate law, not just contractual obligation. EU incorporation with no US parent company. No CLOUD Act exposure. Strong EU sovereignty story for the hospitality sector.

Data Retention & Training

Is your data used for model training?

Peak: Customer commercial data is not used for cross-customer model training. Enterprise data processing agreements with configurable retention periods. Appropriate data lifecycle controls for sensitive retail and supply chain data.

Lighthouse: Customer hotel data is not used for cross-customer model training without consent. GDPR-compliant data processing agreements available under Article 28. Configurable data retention aligned with hospitality operational requirements.

4/5

Customer commercial data is not used for cross-customer model training. Enterprise data processing agreements with configurable retention periods. Appropriate data lifecycle controls for sensitive retail and supply chain data.

4/5

Customer hotel data is not used for cross-customer model training without consent. GDPR-compliant data processing agreements available under Article 28. Configurable data retention aligned with hospitality operational requirements.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Peak: Holds ISO 27001 certification. Solid baseline for a commercial AI platform. SOC 2 Type II would strengthen the posture for enterprise procurement requirements, particularly for US-headquartered retail brands operating in Europe.

Lighthouse: Holds ISO 27001 certification. Appropriate baseline for a hospitality technology platform. SOC 2 Type II would strengthen the posture for hotel groups with enterprise procurement requirements.

3/5

Holds ISO 27001 certification. Solid baseline for a commercial AI platform. SOC 2 Type II would strengthen the posture for enterprise procurement requirements, particularly for US-headquartered retail brands operating in Europe.

3/5

Holds ISO 27001 certification. Appropriate baseline for a hospitality technology platform. SOC 2 Type II would strengthen the posture for hotel groups with enterprise procurement requirements.

Regulatory Fit

Suitability for regulated industries and professional services

Peak: Good regulatory fit for UK and European retail and supply chain businesses. ISO 27001 and UK GDPR compliance meet common enterprise procurement thresholds. Not sector-regulated, so straightforward compliance path for commercial applications.

Lighthouse: Excellent fit for European hotel operators subject to GDPR and national data protection authorities. Belgian legal jurisdiction and EU data hosting provide a credible compliance posture. Good alignment with hospitality-specific data governance requirements.

3/5

Good regulatory fit for UK and European retail and supply chain businesses. ISO 27001 and UK GDPR compliance meet common enterprise procurement thresholds. Not sector-regulated, so straightforward compliance path for commercial applications.

4/5

Excellent fit for European hotel operators subject to GDPR and national data protection authorities. Belgian legal jurisdiction and EU data hosting provide a credible compliance posture. Good alignment with hospitality-specific data governance requirements.

Total Score

18/25

20/25

Best For

Peak

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (ICO, APD (Belgium)); privacy-conscious teams who need strong data retention controls.

Lighthouse

Best for EU-headquartered organisations needing maximum data sovereignty; privacy-conscious teams who need strong data retention controls.

Detailed Comparison

Lighthouse vs Peak: Trust & Compliance Comparison

Lighthouse (Lighthouse, BE) scores 20/25 overall with a Silver (Strong) trust badge. AI revenue management and business intelligence for hospitality and travel. Peak (Peak AI, GB) scores 18/25 with a Silver (Strong) trust badge. UK AI decisioning platform for retail and supply chain commercial optimisation.

Dimension-by-Dimension Breakdown

#### Data Residency

Both score equally at 4/5.

●Lighthouse (4/5): Data hosted on AWS with EU region configuration for European customers. Belgian incorporation means primary data governance is under EU law. Appropriate for European hotel groups with GDPR obligations on guest and revenue data.

●Peak (4/5): Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.

#### Legal Jurisdiction

Lighthouse leads with 5/5 vs 4/5.

●Lighthouse (5/5): Incorporated in Belgium under Belgian and EU law. GDPR applies as a matter of corporate law, not just contractual obligation. EU incorporation with no US parent company. No CLOUD Act exposure. Strong EU sovereignty story for the hospitality sector.

●Peak (4/5): Incorporated in England and Wales under UK law. Regulated by ICO under UK GDPR. UK jurisdiction provides strong data protection baseline without CLOUD Act exposure. EU adequacy decision covers UK-EU data transfers.

#### Data Retention & Training

Both score equally at 4/5.

●Lighthouse (4/5): Customer hotel data is not used for cross-customer model training without consent. GDPR-compliant data processing agreements available under Article 28. Configurable data retention aligned with hospitality operational requirements.

●Peak (4/5): Customer commercial data is not used for cross-customer model training. Enterprise data processing agreements with configurable retention periods. Appropriate data lifecycle controls for sensitive retail and supply chain data.

#### Certifications

Both score equally at 3/5.

●Lighthouse (3/5): Holds ISO 27001 certification. Appropriate baseline for a hospitality technology platform. SOC 2 Type II would strengthen the posture for hotel groups with enterprise procurement requirements.

●Peak (3/5): Holds ISO 27001 certification. Solid baseline for a commercial AI platform. SOC 2 Type II would strengthen the posture for enterprise procurement requirements, particularly for US-headquartered retail brands operating in Europe.

#### Regulatory Fit

Lighthouse leads with 4/5 vs 3/5.

●Lighthouse (4/5): Excellent fit for European hotel operators subject to GDPR and national data protection authorities. Belgian legal jurisdiction and EU data hosting provide a credible compliance posture. Good alignment with hospitality-specific data governance requirements.

●Peak (3/5): Good regulatory fit for UK and European retail and supply chain businesses. ISO 27001 and UK GDPR compliance meet common enterprise procurement thresholds. Not sector-regulated, so straightforward compliance path for commercial applications.

Certifications at a Glance

Certification	Lighthouse	Peak
ISO 27001	Yes	Yes

Overall Verdict

Lighthouse has a clear trust advantage, scoring 20/25 compared to Peak's 18/25. Lighthouse particularly excels in legal jurisdiction, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Peak or Lighthouse?

Peak has a TrustKit score of 18/25 while Lighthouse scores 20/25. Lighthouse currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Peak and Lighthouse compare on data residency?

Peak scores 4/5 for data residency (Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.), while Lighthouse scores 4/5 (Data hosted on AWS with EU region configuration for European customers. Belgian incorporation means primary data governance is under EU law. Appropriate for European hotel groups with GDPR obligations on guest and revenue data.).

Are Peak and Lighthouse GDPR compliant?

Both tools are assessed across five compliance dimensions. Peak has a regulatory fit score of 3/5 and Lighthouse scores 4/5. Check the full comparison above for a detailed breakdown.

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