Pipedrive

Estonian-born CRM with AI-powered sales automation for European teams

LivePerson

US enterprise conversational AI platform for digital customer engagement at scale

Pipedrive

Excellent

22/25

LivePerson

Strong

17/25

Score Breakdown

DimensionPipedriveLivePerson

Data Residency

Where is your data stored and processed?

Pipedrive: EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.

LivePerson: EU data residency available (AWS Frankfurt); long-standing European enterprise deployments with documented EU hosting

4/5

EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.

4/5

EU data residency available (AWS Frankfurt); long-standing European enterprise deployments with documented EU hosting

Legal Jurisdiction

Which laws govern the company and your data?

Pipedrive: Incorporated in Estonia as Pipedrive OÜ; operates fully under EU law with no US parent entity.

LivePerson: Public US Delaware corporation; CLOUD Act applies; strong SCCs and DPAs mitigate but cannot eliminate US jurisdiction

5/5

Incorporated in Estonia as Pipedrive OÜ; operates fully under EU law with no US parent entity.

2/5

Public US Delaware corporation; CLOUD Act applies; strong SCCs and DPAs mitigate but cannot eliminate US jurisdiction

Data Retention & Training

Is your data used for model training?

Pipedrive: Customer data is not used for AI training by default; configurable retention policies are available.

LivePerson: Opt-out from conversation data training available; enterprise-grade retention controls; review AI feature terms

4/5

Customer data is not used for AI training by default; configurable retention policies are available.

3/5

Opt-out from conversation data training available; enterprise-grade retention controls; review AI feature terms

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Pipedrive: Holds ISO 27001 and SOC 2 Type II certifications demonstrating robust security controls.

LivePerson: ISO 27001 and SOC 2 Type II — solid for an enterprise contact centre platform; NIS2 and DORA documentation available

4/5

Holds ISO 27001 and SOC 2 Type II certifications demonstrating robust security controls.

4/5

ISO 27001 and SOC 2 Type II — solid for an enterprise contact centre platform; NIS2 and DORA documentation available

Regulatory Fit

Suitability for regulated industries and professional services

Pipedrive: EU-incorporated with comprehensive GDPR tooling including DPA, data subject request support, and configurable retention.

LivePerson: Mature EU compliance posture; EU hosting, ISO 27001, DPA, and NIS2/DORA readiness make it viable for regulated sectors

5/5

EU-incorporated with comprehensive GDPR tooling including DPA, data subject request support, and configurable retention.

4/5

Mature EU compliance posture; EU hosting, ISO 27001, DPA, and NIS2/DORA readiness make it viable for regulated sectors

Total Score

22/25

17/25

Best For

Pipedrive

Best for regulated industries (ICO, CNIL).

LivePerson

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (ICO, CNIL); privacy-conscious teams who need strong data retention controls.

Detailed Comparison

LivePerson vs Pipedrive: Trust & Compliance Comparison

LivePerson (LivePerson, US) scores 17/25 overall with a Silver (Strong) trust badge. US enterprise conversational AI platform for digital customer engagement at scale. Pipedrive (Pipedrive, EE) scores 22/25 with a Gold (Excellent) trust badge. Estonian-born CRM with AI-powered sales automation for European teams.

Dimension-by-Dimension Breakdown

#### Data Residency

Both score equally at 4/5.

●LivePerson (4/5): EU data residency available (AWS Frankfurt); long-standing European enterprise deployments with documented EU hosting

●Pipedrive (4/5): EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.

#### Legal Jurisdiction

Pipedrive leads with 5/5 vs 2/5.

●LivePerson (2/5): Public US Delaware corporation; CLOUD Act applies; strong SCCs and DPAs mitigate but cannot eliminate US jurisdiction

●Pipedrive (5/5): Incorporated in Estonia as Pipedrive OÜ; operates fully under EU law with no US parent entity.

#### Data Retention & Training

Pipedrive leads with 4/5 vs 3/5.

●LivePerson (3/5): Opt-out from conversation data training available; enterprise-grade retention controls; review AI feature terms

●Pipedrive (4/5): Customer data is not used for AI training by default; configurable retention policies are available.

#### Certifications

Both score equally at 4/5.

●LivePerson (4/5): ISO 27001 and SOC 2 Type II — solid for an enterprise contact centre platform; NIS2 and DORA documentation available

●Pipedrive (4/5): Holds ISO 27001 and SOC 2 Type II certifications demonstrating robust security controls.

#### Regulatory Fit

Pipedrive leads with 5/5 vs 4/5.

●LivePerson (4/5): Mature EU compliance posture; EU hosting, ISO 27001, DPA, and NIS2/DORA readiness make it viable for regulated sectors

●Pipedrive (5/5): EU-incorporated with comprehensive GDPR tooling including DPA, data subject request support, and configurable retention.

Certifications at a Glance

Certification	LivePerson	Pipedrive
ISO 27001	Yes	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

Pipedrive has a clear trust advantage, scoring 22/25 compared to LivePerson's 17/25. Pipedrive particularly excels in legal jurisdiction, data retention & training, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Pipedrive or LivePerson?

Pipedrive has a TrustKit score of 22/25 while LivePerson scores 17/25. Pipedrive currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Pipedrive and LivePerson compare on data residency?

Pipedrive scores 4/5 for data residency (EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.), while LivePerson scores 4/5 (EU data residency available (AWS Frankfurt); long-standing European enterprise deployments with documented EU hosting).

Are Pipedrive and LivePerson GDPR compliant?

Both tools are assessed across five compliance dimensions. Pipedrive has a regulatory fit score of 5/5 and LivePerson scores 4/5. Check the full comparison above for a detailed breakdown.

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