Synthesia

AI video generation platform for creating professional videos with AI avatars

Loom AI

AI-powered async video messaging for teams

Synthesia

Strong

21/25

Loom AI

Moderate

16/25

Score Breakdown

DimensionSynthesiaLoom AI

Data Residency

Where is your data stored and processed?

Synthesia: EU data processing available for European customers on AWS EU infrastructure

Loom AI: Loom hosts data primarily in the US with some EU hosting available. As part of Atlassian, data residency options may expand to align with Atlassian's broader infrastructure.

4/5

EU data processing available for European customers on AWS EU infrastructure

3/5

Loom hosts data primarily in the US with some EU hosting available. As part of Atlassian, data residency options may expand to align with Atlassian's broader infrastructure.

Legal Jurisdiction

Which laws govern the company and your data?

Synthesia: UK-incorporated company under English law; strong GDPR compliance posture

Loom AI: Atlassian is incorporated in Delaware, US. Subject to US laws including the CLOUD Act. Atlassian offers Standard Contractual Clauses and Data Processing Agreements for GDPR compliance.

4/5

UK-incorporated company under English law; strong GDPR compliance posture

3/5

Atlassian is incorporated in Delaware, US. Subject to US laws including the CLOUD Act. Atlassian offers Standard Contractual Clauses and Data Processing Agreements for GDPR compliance.

Data Retention & Training

Is your data used for model training?

Synthesia: Customer content not used for AI model training; data retained per contractual terms

Loom AI: Administrators can configure retention policies for team workspaces. Videos can be set to expire after a certain period. Users can delete individual recordings at any time.

4/5

Customer content not used for AI model training; data retained per contractual terms

3/5

Administrators can configure retention policies for team workspaces. Videos can be set to expire after a certain period. Users can delete individual recordings at any time.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Synthesia: SOC 2 Type II, ISO 27001, and pioneering ISO 42001 AI management certification

Loom AI: Benefits from Atlassian's certification portfolio including SOC 2 Type II and ISO 27001. Atlassian maintains a comprehensive trust and security program.

5/5

SOC 2 Type II, ISO 27001, and pioneering ISO 42001 AI management certification

4/5

Benefits from Atlassian's certification portfolio including SOC 2 Type II and ISO 27001. Atlassian maintains a comprehensive trust and security program.

Regulatory Fit

Suitability for regulated industries and professional services

Synthesia: Strong fit for regulated EU and UK organisations; ISO 42001 demonstrates responsible AI governance

Loom AI: Suitable for general business use with GDPR and CCPA compliance. Enterprise plan offers additional security controls. Not specifically certified for HIPAA or financial regulatory use.

4/5

Strong fit for regulated EU and UK organisations; ISO 42001 demonstrates responsible AI governance

3/5

Suitable for general business use with GDPR and CCPA compliance. Enterprise plan offers additional security controls. Not specifically certified for HIPAA or financial regulatory use.

Total Score

21/25

16/25

Best For

Synthesia

Best for teams that prioritise certifications (scores 4/5) and need a bronze-tier tool.

Loom AI

Best for EU-headquartered organisations needing maximum data sovereignty; organisations requiring broad certification coverage (SOC 2 Type II, ISO 27001, ISO 42001); regulated industries (ICO); privacy-conscious teams who need strong data retention controls.

Detailed Comparison

Loom AI vs Synthesia: Trust & Compliance Comparison

Loom AI (Atlassian, US) scores 16/25 overall with a Bronze (Moderate) trust badge. AI-powered async video messaging for teams. Synthesia (Synthesia Limited, GB) scores 21/25 with a Silver (Strong) trust badge. AI video generation platform for creating professional videos with AI avatars.

Dimension-by-Dimension Breakdown

#### Data Residency

Synthesia leads with 4/5 vs 3/5.

●Loom AI (3/5): Loom hosts data primarily in the US with some EU hosting available. As part of Atlassian, data residency options may expand to align with Atlassian's broader infrastructure.

●Synthesia (4/5): EU data processing available for European customers on AWS EU infrastructure

#### Legal Jurisdiction

Synthesia leads with 4/5 vs 3/5.

●Loom AI (3/5): Atlassian is incorporated in Delaware, US. Subject to US laws including the CLOUD Act. Atlassian offers Standard Contractual Clauses and Data Processing Agreements for GDPR compliance.

●Synthesia (4/5): UK-incorporated company under English law; strong GDPR compliance posture

#### Data Retention & Training

Synthesia leads with 4/5 vs 3/5.

●Loom AI (3/5): Administrators can configure retention policies for team workspaces. Videos can be set to expire after a certain period. Users can delete individual recordings at any time.

●Synthesia (4/5): Customer content not used for AI model training; data retained per contractual terms

#### Certifications

Synthesia leads with 5/5 vs 4/5.

●Loom AI (4/5): Benefits from Atlassian's certification portfolio including SOC 2 Type II and ISO 27001. Atlassian maintains a comprehensive trust and security program.

●Synthesia (5/5): SOC 2 Type II, ISO 27001, and pioneering ISO 42001 AI management certification

#### Regulatory Fit

Synthesia leads with 4/5 vs 3/5.

●Loom AI (3/5): Suitable for general business use with GDPR and CCPA compliance. Enterprise plan offers additional security controls. Not specifically certified for HIPAA or financial regulatory use.

●Synthesia (4/5): Strong fit for regulated EU and UK organisations; ISO 42001 demonstrates responsible AI governance

Certifications at a Glance

Certification	Loom AI	Synthesia
ISO 27001	Yes	Yes
ISO 42001	No	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

Synthesia has a clear trust advantage, scoring 21/25 compared to Loom AI's 16/25. Synthesia particularly excels in data residency, legal jurisdiction, data retention & training, certifications, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Synthesia or Loom AI?

Synthesia has a TrustKit score of 21/25 while Loom AI scores 16/25. Synthesia currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Synthesia and Loom AI compare on data residency?

Synthesia scores 4/5 for data residency (EU data processing available for European customers on AWS EU infrastructure), while Loom AI scores 3/5 (Loom hosts data primarily in the US with some EU hosting available. As part of Atlassian, data residency options may expand to align with Atlassian's broader infrastructure.).

Are Synthesia and Loom AI GDPR compliant?

Both tools are assessed across five compliance dimensions. Synthesia has a regulatory fit score of 4/5 and Loom AI scores 3/5. Check the full comparison above for a detailed breakdown.

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