Peak

UK AI decisioning platform for retail and supply chain commercial optimisation

SAP Joule

AI copilot embedded across SAP's enterprise application suite

Peak

Strong

18/25

SAP Joule

Excellent

25/25

Score Breakdown

DimensionPeakSAP Joule

Data Residency

Where is your data stored and processed?

Peak: Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.

SAP Joule: SAP BTP supports global data centre regions across EU, US, Asia Pacific and more. Customers can select their primary data region. SAP holds C5 attestation from Germany's BSI, setting a high standard for cloud data residency.

4/5

Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.

5/5

SAP BTP supports global data centre regions across EU, US, Asia Pacific and more. Customers can select their primary data region. SAP holds C5 attestation from Germany's BSI, setting a high standard for cloud data residency.

Legal Jurisdiction

Which laws govern the company and your data?

Peak: Incorporated in England and Wales under UK law. Regulated by ICO under UK GDPR. UK jurisdiction provides strong data protection baseline without CLOUD Act exposure. EU adequacy decision covers UK-EU data transfers.

SAP Joule: Incorporated and headquartered in Germany under stringent EU and German law. As a German company, SAP is subject to some of the world's strongest data protection regulations, including GDPR by default.

4/5

Incorporated in England and Wales under UK law. Regulated by ICO under UK GDPR. UK jurisdiction provides strong data protection baseline without CLOUD Act exposure. EU adequacy decision covers UK-EU data transfers.

5/5

Incorporated and headquartered in Germany under stringent EU and German law. As a German company, SAP is subject to some of the world's strongest data protection regulations, including GDPR by default.

Data Retention & Training

Is your data used for model training?

Peak: Customer commercial data is not used for cross-customer model training. Enterprise data processing agreements with configurable retention periods. Appropriate data lifecycle controls for sensitive retail and supply chain data.

SAP Joule: Enterprise-grade data lifecycle management integrated with SAP's existing records management capabilities. Comprehensive DPAs and data processing controls available for all regulated customers.

4/5

Customer commercial data is not used for cross-customer model training. Enterprise data processing agreements with configurable retention periods. Appropriate data lifecycle controls for sensitive retail and supply chain data.

5/5

Enterprise-grade data lifecycle management integrated with SAP's existing records management capabilities. Comprehensive DPAs and data processing controls available for all regulated customers.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Peak: Holds ISO 27001 certification. Solid baseline for a commercial AI platform. SOC 2 Type II would strengthen the posture for enterprise procurement requirements, particularly for US-headquartered retail brands operating in Europe.

SAP Joule: Exceptional certification portfolio including ISO 27001/27017/27018, SOC 1/2 Type II, German BSI C5, Spanish ENS, and Australian IRAP. Satisfies compliance requirements for most global regulators.

3/5

Holds ISO 27001 certification. Solid baseline for a commercial AI platform. SOC 2 Type II would strengthen the posture for enterprise procurement requirements, particularly for US-headquartered retail brands operating in Europe.

5/5

Exceptional certification portfolio including ISO 27001/27017/27018, SOC 1/2 Type II, German BSI C5, Spanish ENS, and Australian IRAP. Satisfies compliance requirements for most global regulators.

Regulatory Fit

Suitability for regulated industries and professional services

Peak: Good regulatory fit for UK and European retail and supply chain businesses. ISO 27001 and UK GDPR compliance meet common enterprise procurement thresholds. Not sector-regulated, so straightforward compliance path for commercial applications.

SAP Joule: Excellent regulatory fit for global enterprises in regulated sectors. German legal jurisdiction, BSI C5 attestation, and sector-specific certifications make SAP Joule one of the most regulator-friendly AI platforms.

3/5

Good regulatory fit for UK and European retail and supply chain businesses. ISO 27001 and UK GDPR compliance meet common enterprise procurement thresholds. Not sector-regulated, so straightforward compliance path for commercial applications.

5/5

Excellent regulatory fit for global enterprises in regulated sectors. German legal jurisdiction, BSI C5 attestation, and sector-specific certifications make SAP Joule one of the most regulator-friendly AI platforms.

Total Score

18/25

25/25

Best For

Peak

Best for EU-headquartered organisations needing maximum data sovereignty; privacy-conscious teams who need strong data retention controls.

SAP Joule

Best for EU-headquartered organisations needing maximum data sovereignty; organisations requiring broad certification coverage (SOC 1 Type II, SOC 2 Type II, ISO 27001); regulated industries (BaFin, FCA); privacy-conscious teams who need strong data retention controls.

Detailed Comparison

Peak vs SAP Joule: Trust & Compliance Comparison

Peak (Peak AI, GB) scores 18/25 overall with a Silver (Strong) trust badge. UK AI decisioning platform for retail and supply chain commercial optimisation. SAP Joule (SAP, DE) scores 25/25 with a Gold (Excellent) trust badge. AI copilot embedded across SAP's enterprise application suite.

Dimension-by-Dimension Breakdown

#### Data Residency

SAP Joule leads with 5/5 vs 4/5.

●Peak (4/5): Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.

●SAP Joule (5/5): SAP BTP supports global data centre regions across EU, US, Asia Pacific and more. Customers can select their primary data region. SAP holds C5 attestation from Germany's BSI, setting a high standard for cloud data residency.

#### Legal Jurisdiction

SAP Joule leads with 5/5 vs 4/5.

●Peak (4/5): Incorporated in England and Wales under UK law. Regulated by ICO under UK GDPR. UK jurisdiction provides strong data protection baseline without CLOUD Act exposure. EU adequacy decision covers UK-EU data transfers.

●SAP Joule (5/5): Incorporated and headquartered in Germany under stringent EU and German law. As a German company, SAP is subject to some of the world's strongest data protection regulations, including GDPR by default.

#### Data Retention & Training

SAP Joule leads with 5/5 vs 4/5.

●Peak (4/5): Customer commercial data is not used for cross-customer model training. Enterprise data processing agreements with configurable retention periods. Appropriate data lifecycle controls for sensitive retail and supply chain data.

●SAP Joule (5/5): Enterprise-grade data lifecycle management integrated with SAP's existing records management capabilities. Comprehensive DPAs and data processing controls available for all regulated customers.

#### Certifications

SAP Joule leads with 5/5 vs 3/5.

●Peak (3/5): Holds ISO 27001 certification. Solid baseline for a commercial AI platform. SOC 2 Type II would strengthen the posture for enterprise procurement requirements, particularly for US-headquartered retail brands operating in Europe.

●SAP Joule (5/5): Exceptional certification portfolio including ISO 27001/27017/27018, SOC 1/2 Type II, German BSI C5, Spanish ENS, and Australian IRAP. Satisfies compliance requirements for most global regulators.

#### Regulatory Fit

SAP Joule leads with 5/5 vs 3/5.

●Peak (3/5): Good regulatory fit for UK and European retail and supply chain businesses. ISO 27001 and UK GDPR compliance meet common enterprise procurement thresholds. Not sector-regulated, so straightforward compliance path for commercial applications.

●SAP Joule (5/5): Excellent regulatory fit for global enterprises in regulated sectors. German legal jurisdiction, BSI C5 attestation, and sector-specific certifications make SAP Joule one of the most regulator-friendly AI platforms.

Certifications at a Glance

Certification	Peak	SAP Joule
C5	No	Yes
ENS	No	Yes
IRAP	No	Yes
ISO 27001	Yes	Yes
ISO 27017	No	Yes
ISO 27018	No	Yes
SOC 1 Type II	No	Yes
SOC 2 Type II	No	Yes

Overall Verdict

SAP Joule has a clear trust advantage, scoring 25/25 compared to Peak's 18/25. SAP Joule particularly excels in data residency, legal jurisdiction, data retention & training, certifications, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Peak or SAP Joule?

Peak has a TrustKit score of 18/25 while SAP Joule scores 25/25. SAP Joule currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Peak and SAP Joule compare on data residency?

Peak scores 4/5 for data residency (Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.), while SAP Joule scores 5/5 (SAP BTP supports global data centre regions across EU, US, Asia Pacific and more. Customers can select their primary data region. SAP holds C5 attestation from Germany's BSI, setting a high standard for cloud data residency.).

Are Peak and SAP Joule GDPR compliant?

Both tools are assessed across five compliance dimensions. Peak has a regulatory fit score of 3/5 and SAP Joule scores 5/5. Check the full comparison above for a detailed breakdown.

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