Peak

UK AI decisioning platform for retail and supply chain commercial optimisation

Snowflake Cortex

AI and ML services built into the Snowflake data platform

Peak

Strong

18/25

Snowflake Cortex

Excellent

23/25

Score Breakdown

DimensionPeakSnowflake Cortex

Data Residency

Where is your data stored and processed?

Peak: Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.

Snowflake Cortex: Multi-cloud deployment across AWS, Azure, and GCP with data residency options in US, EU, APAC, and other regions. Data never leaves the customer's account for AI inference.

4/5

Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.

5/5

Multi-cloud deployment across AWS, Azure, and GCP with data residency options in US, EU, APAC, and other regions. Data never leaves the customer's account for AI inference.

Legal Jurisdiction

Which laws govern the company and your data?

Peak: Incorporated in England and Wales under UK law. Regulated by ICO under UK GDPR. UK jurisdiction provides strong data protection baseline without CLOUD Act exposure. EU adequacy decision covers UK-EU data transfers.

Snowflake Cortex: Incorporated in Delaware, USA. Publicly traded with transparent governance and comprehensive data processing agreements.

4/5

Incorporated in England and Wales under UK law. Regulated by ICO under UK GDPR. UK jurisdiction provides strong data protection baseline without CLOUD Act exposure. EU adequacy decision covers UK-EU data transfers.

4/5

Incorporated in Delaware, USA. Publicly traded with transparent governance and comprehensive data processing agreements.

Data Retention & Training

Is your data used for model training?

Peak: Customer commercial data is not used for cross-customer model training. Enterprise data processing agreements with configurable retention periods. Appropriate data lifecycle controls for sensitive retail and supply chain data.

Snowflake Cortex: Customer controls all data retention. Time Travel and Fail-Safe features provide configurable data history. AI prompts and outputs processed in-account and not retained by Snowflake.

4/5

Customer commercial data is not used for cross-customer model training. Enterprise data processing agreements with configurable retention periods. Appropriate data lifecycle controls for sensitive retail and supply chain data.

5/5

Customer controls all data retention. Time Travel and Fail-Safe features provide configurable data history. AI prompts and outputs processed in-account and not retained by Snowflake.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Peak: Holds ISO 27001 certification. Solid baseline for a commercial AI platform. SOC 2 Type II would strengthen the posture for enterprise procurement requirements, particularly for US-headquartered retail brands operating in Europe.

Snowflake Cortex: Extensive certification portfolio including SOC 1/2 Type II, ISO 27001/27017/27018, PCI DSS, FedRAMP Moderate, and HITRUST.

3/5

Holds ISO 27001 certification. Solid baseline for a commercial AI platform. SOC 2 Type II would strengthen the posture for enterprise procurement requirements, particularly for US-headquartered retail brands operating in Europe.

5/5

Extensive certification portfolio including SOC 1/2 Type II, ISO 27001/27017/27018, PCI DSS, FedRAMP Moderate, and HITRUST.

Regulatory Fit

Suitability for regulated industries and professional services

Peak: Good regulatory fit for UK and European retail and supply chain businesses. ISO 27001 and UK GDPR compliance meet common enterprise procurement thresholds. Not sector-regulated, so straightforward compliance path for commercial applications.

Snowflake Cortex: Strong regulatory compliance posture with FedRAMP, HIPAA, and financial services support. Suitable for most regulated industry requirements.

3/5

Good regulatory fit for UK and European retail and supply chain businesses. ISO 27001 and UK GDPR compliance meet common enterprise procurement thresholds. Not sector-regulated, so straightforward compliance path for commercial applications.

4/5

Strong regulatory compliance posture with FedRAMP, HIPAA, and financial services support. Suitable for most regulated industry requirements.

Total Score

18/25

23/25

Best For

Peak

Best for EU-headquartered organisations needing maximum data sovereignty; privacy-conscious teams who need strong data retention controls.

Snowflake Cortex

Best for organisations requiring broad certification coverage (SOC 2 Type II, SOC 1 Type II, ISO 27001); regulated industries (FINRA); privacy-conscious teams who need strong data retention controls.

Detailed Comparison

Peak vs Snowflake Cortex: Trust & Compliance Comparison

Peak (Peak AI, GB) scores 18/25 overall with a Silver (Strong) trust badge. UK AI decisioning platform for retail and supply chain commercial optimisation. Snowflake Cortex (Snowflake, US) scores 23/25 with a Gold (Excellent) trust badge. AI and ML services built into the Snowflake data platform.

Dimension-by-Dimension Breakdown

#### Data Residency

Snowflake Cortex leads with 5/5 vs 4/5.

●Peak (4/5): Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.

●Snowflake Cortex (5/5): Multi-cloud deployment across AWS, Azure, and GCP with data residency options in US, EU, APAC, and other regions. Data never leaves the customer's account for AI inference.

#### Legal Jurisdiction

Both score equally at 4/5.

●Peak (4/5): Incorporated in England and Wales under UK law. Regulated by ICO under UK GDPR. UK jurisdiction provides strong data protection baseline without CLOUD Act exposure. EU adequacy decision covers UK-EU data transfers.

●Snowflake Cortex (4/5): Incorporated in Delaware, USA. Publicly traded with transparent governance and comprehensive data processing agreements.

#### Data Retention & Training

Snowflake Cortex leads with 5/5 vs 4/5.

●Peak (4/5): Customer commercial data is not used for cross-customer model training. Enterprise data processing agreements with configurable retention periods. Appropriate data lifecycle controls for sensitive retail and supply chain data.

●Snowflake Cortex (5/5): Customer controls all data retention. Time Travel and Fail-Safe features provide configurable data history. AI prompts and outputs processed in-account and not retained by Snowflake.

#### Certifications

Snowflake Cortex leads with 5/5 vs 3/5.

●Peak (3/5): Holds ISO 27001 certification. Solid baseline for a commercial AI platform. SOC 2 Type II would strengthen the posture for enterprise procurement requirements, particularly for US-headquartered retail brands operating in Europe.

●Snowflake Cortex (5/5): Extensive certification portfolio including SOC 1/2 Type II, ISO 27001/27017/27018, PCI DSS, FedRAMP Moderate, and HITRUST.

#### Regulatory Fit

Snowflake Cortex leads with 4/5 vs 3/5.

●Peak (3/5): Good regulatory fit for UK and European retail and supply chain businesses. ISO 27001 and UK GDPR compliance meet common enterprise procurement thresholds. Not sector-regulated, so straightforward compliance path for commercial applications.

●Snowflake Cortex (4/5): Strong regulatory compliance posture with FedRAMP, HIPAA, and financial services support. Suitable for most regulated industry requirements.

Certifications at a Glance

Certification	Peak	Snowflake Cortex
FedRAMP Moderate	No	Yes
HITRUST	No	Yes
ISO 27001	Yes	Yes
ISO 27017	No	Yes
ISO 27018	No	Yes
PCI DSS	No	Yes
SOC 1 Type II	No	Yes
SOC 2 Type II	No	Yes

Overall Verdict

Snowflake Cortex has a clear trust advantage, scoring 23/25 compared to Peak's 18/25. Snowflake Cortex particularly excels in data residency, data retention & training, certifications, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Peak or Snowflake Cortex?

Peak has a TrustKit score of 18/25 while Snowflake Cortex scores 23/25. Snowflake Cortex currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Peak and Snowflake Cortex compare on data residency?

Peak scores 4/5 for data residency (Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.), while Snowflake Cortex scores 5/5 (Multi-cloud deployment across AWS, Azure, and GCP with data residency options in US, EU, APAC, and other regions. Data never leaves the customer's account for AI inference.).

Are Peak and Snowflake Cortex GDPR compliant?

Both tools are assessed across five compliance dimensions. Peak has a regulatory fit score of 3/5 and Snowflake Cortex scores 4/5. Check the full comparison above for a detailed breakdown.

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