Peak

UK AI decisioning platform for retail and supply chain commercial optimisation

Sprout.ai

AI-powered insurance claims automation and fraud detection

Peak

Strong

18/25

Sprout.ai

Strong

18/25

Score Breakdown

DimensionPeakSprout.ai

Data Residency

Where is your data stored and processed?

Peak: Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.

Sprout.ai: UK-headquartered with global data centres and stated support for customer data-residency requirements, but no published default UK/EU-only region. EU/UK buyers should confirm an EEA/UK hosting location in the DPA. Scored conservatively pending explicit residency disclosure.

4/5

Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.

3/5

UK-headquartered with global data centres and stated support for customer data-residency requirements, but no published default UK/EU-only region. EU/UK buyers should confirm an EEA/UK hosting location in the DPA. Scored conservatively pending explicit residency disclosure.

Legal Jurisdiction

Which laws govern the company and your data?

Peak: Incorporated in England and Wales under UK law. Regulated by ICO under UK GDPR. UK jurisdiction provides strong data protection baseline without CLOUD Act exposure. EU adequacy decision covers UK-EU data transfers.

Sprout.ai: Incorporated as Sprout.ai Limited in England and Wales (UK), an adequacy-recognised jurisdiction under UK and EU GDPR with no US parent. Strong for UK insurers; EU customers rely on the UK adequacy decision.

4/5

Incorporated in England and Wales under UK law. Regulated by ICO under UK GDPR. UK jurisdiction provides strong data protection baseline without CLOUD Act exposure. EU adequacy decision covers UK-EU data transfers.

4/5

Incorporated as Sprout.ai Limited in England and Wales (UK), an adequacy-recognised jurisdiction under UK and EU GDPR with no US parent. Strong for UK insurers; EU customers rely on the UK adequacy decision.

Data Retention & Training

Is your data used for model training?

Peak: Customer commercial data is not used for cross-customer model training. Enterprise data processing agreements with configurable retention periods. Appropriate data lifecycle controls for sensitive retail and supply chain data.

Sprout.ai: GDPR-compliant with two DPOs and strict need-to-know role-based access, but no public explicit no-training-on-customer-data statement or published retention controls. Scored 3 pending DPA confirmation of training and retention terms.

4/5

Customer commercial data is not used for cross-customer model training. Enterprise data processing agreements with configurable retention periods. Appropriate data lifecycle controls for sensitive retail and supply chain data.

3/5

GDPR-compliant with two DPOs and strict need-to-know role-based access, but no public explicit no-training-on-customer-data statement or published retention controls. Scored 3 pending DPA confirmation of training and retention terms.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Peak: Holds ISO 27001 certification. Solid baseline for a commercial AI platform. SOC 2 Type II would strengthen the posture for enterprise procurement requirements, particularly for US-headquartered retail brands operating in Europe.

Sprout.ai: Holds ISO/IEC 27001:2022 (Cert No. 12285, recertified Sept 2025). No own SOC 2 Type II attestation is published (its hosting providers' SOC 2 does not count for Sprout itself), so it meets the single-major-certification tier.

3/5

Holds ISO 27001 certification. Solid baseline for a commercial AI platform. SOC 2 Type II would strengthen the posture for enterprise procurement requirements, particularly for US-headquartered retail brands operating in Europe.

3/5

Holds ISO/IEC 27001:2022 (Cert No. 12285, recertified Sept 2025). No own SOC 2 Type II attestation is published (its hosting providers' SOC 2 does not count for Sprout itself), so it meets the single-major-certification tier.

Regulatory Fit

Suitability for regulated industries and professional services

Peak: Good regulatory fit for UK and European retail and supply chain businesses. ISO 27001 and UK GDPR compliance meet common enterprise procurement thresholds. Not sector-regulated, so straightforward compliance path for commercial applications.

Sprout.ai: Purpose-built for the regulated insurance sector (claims automation and fraud detection), directly relevant to FCA-supervised UK insurers and EIOPA-scope EU insurers. Strong regulated-industry fit.

3/5

Good regulatory fit for UK and European retail and supply chain businesses. ISO 27001 and UK GDPR compliance meet common enterprise procurement thresholds. Not sector-regulated, so straightforward compliance path for commercial applications.

5/5

Purpose-built for the regulated insurance sector (claims automation and fraud detection), directly relevant to FCA-supervised UK insurers and EIOPA-scope EU insurers. Strong regulated-industry fit.

Total Score

18/25

Best For

Peak

Best for EU-headquartered organisations needing maximum data sovereignty; privacy-conscious teams who need strong data retention controls.

Sprout.ai

Best for teams prioritising European legal jurisdiction; regulated industries (ICO, FCA).

Detailed Comparison

Peak vs Sprout.ai: Trust & Compliance Comparison

Peak (Peak AI, GB) scores 18/25 overall with a Silver (Strong) trust badge. UK AI decisioning platform for retail and supply chain commercial optimisation. Sprout.ai (Sprout.ai, GB) scores 18/25 with a Silver (Strong) trust badge. AI-powered insurance claims automation and fraud detection.

Dimension-by-Dimension Breakdown

#### Data Residency

Peak leads with 4/5 vs 3/5.

●Peak (4/5): Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.

●Sprout.ai (3/5): UK-headquartered with global data centres and stated support for customer data-residency requirements, but no published default UK/EU-only region. EU/UK buyers should confirm an EEA/UK hosting location in the DPA. Scored conservatively pending explicit residency disclosure.

#### Legal Jurisdiction

Both score equally at 4/5.

●Peak (4/5): Incorporated in England and Wales under UK law. Regulated by ICO under UK GDPR. UK jurisdiction provides strong data protection baseline without CLOUD Act exposure. EU adequacy decision covers UK-EU data transfers.

●Sprout.ai (4/5): Incorporated as Sprout.ai Limited in England and Wales (UK), an adequacy-recognised jurisdiction under UK and EU GDPR with no US parent. Strong for UK insurers; EU customers rely on the UK adequacy decision.

#### Data Retention & Training

Peak leads with 4/5 vs 3/5.

●Peak (4/5): Customer commercial data is not used for cross-customer model training. Enterprise data processing agreements with configurable retention periods. Appropriate data lifecycle controls for sensitive retail and supply chain data.

●Sprout.ai (3/5): GDPR-compliant with two DPOs and strict need-to-know role-based access, but no public explicit no-training-on-customer-data statement or published retention controls. Scored 3 pending DPA confirmation of training and retention terms.

#### Certifications

Both score equally at 3/5.

●Peak (3/5): Holds ISO 27001 certification. Solid baseline for a commercial AI platform. SOC 2 Type II would strengthen the posture for enterprise procurement requirements, particularly for US-headquartered retail brands operating in Europe.

●Sprout.ai (3/5): Holds ISO/IEC 27001:2022 (Cert No. 12285, recertified Sept 2025). No own SOC 2 Type II attestation is published (its hosting providers' SOC 2 does not count for Sprout itself), so it meets the single-major-certification tier.

#### Regulatory Fit

Sprout.ai leads with 5/5 vs 3/5.

●Peak (3/5): Good regulatory fit for UK and European retail and supply chain businesses. ISO 27001 and UK GDPR compliance meet common enterprise procurement thresholds. Not sector-regulated, so straightforward compliance path for commercial applications.

●Sprout.ai (5/5): Purpose-built for the regulated insurance sector (claims automation and fraud detection), directly relevant to FCA-supervised UK insurers and EIOPA-scope EU insurers. Strong regulated-industry fit.

Certifications at a Glance

Certification	Peak	Sprout.ai
GDPR	No	Yes
ISO 27001	Yes	No
ISO/IEC 27001:2022 (Cert No. 12285)	No	Yes

Overall Verdict

Peak and Sprout.ai are closely matched on trust and compliance, with scores of 18/25 and 18/25 respectively. The right choice depends on your specific regulatory requirements and existing technology stack.

Frequently Asked Questions

Which is better for EU compliance, Peak or Sprout.ai?

Peak has a TrustKit score of 18/25 while Sprout.ai scores 18/25. Both tools are currently rated equally across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Peak and Sprout.ai compare on data residency?

Peak scores 4/5 for data residency (Data hosted on AWS and Azure infrastructure with EU region options for European customers. UK data residency default suitable for British businesses. Configurable data region for enterprise deployments.), while Sprout.ai scores 3/5 (UK-headquartered with global data centres and stated support for customer data-residency requirements, but no published default UK/EU-only region. EU/UK buyers should confirm an EEA/UK hosting location in the DPA. Scored conservatively pending explicit residency disclosure.).

Are Peak and Sprout.ai GDPR compliant?

Both tools are assessed across five compliance dimensions. Peak has a regulatory fit score of 3/5 and Sprout.ai scores 5/5. Check the full comparison above for a detailed breakdown.

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