Semrush

AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence

Pigment

AI-native business planning platform for finance, sales, and HR teams

Semrush

Moderate

13/25

Pigment

Excellent

23/25

Score Breakdown

DimensionSemrushPigment

Data Residency

Where is your data stored and processed?

Semrush: Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

Pigment: EU data centres; French company with EU-only processing

2/5

Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

5/5

EU data centres; French company with EU-only processing

Legal Jurisdiction

Which laws govern the company and your data?

Semrush: US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

Pigment: French SAS under EU jurisdiction; not subject to US CLOUD Act

2/5

US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

5/5

French SAS under EU jurisdiction; not subject to US CLOUD Act

Data Retention & Training

Is your data used for model training?

Semrush: Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

Pigment: No training on customer data; enterprise retention controls

3/5

Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

4/5

No training on customer data; enterprise retention controls

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Semrush: SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

Pigment: SOC 2 Type II and ISO 27001 certified

3/5

SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

4/5

SOC 2 Type II and ISO 27001 certified

Regulatory Fit

Suitability for regulated industries and professional services

Semrush: Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

Pigment: Excellent fit for EU financial services and regulated enterprise planning

3/5

Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

5/5

Excellent fit for EU financial services and regulated enterprise planning

Total Score

13/25

23/25

Best For

Semrush

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (BaFin, AMF); privacy-conscious teams who need strong data retention controls.

Pigment

Best for teams that prioritise data retention & training (scores 3/5) and need a bronze-tier tool.

Detailed Comparison

Pigment vs Semrush: Trust & Compliance Comparison

Pigment (Pigment, FR) scores 23/25 overall with a Gold (Excellent) trust badge. AI-native business planning platform for finance, sales, and HR teams. Semrush (Semrush, US) scores 13/25 with a Bronze (Moderate) trust badge. AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence.

Dimension-by-Dimension Breakdown

#### Data Residency

Pigment leads with 5/5 vs 2/5.

●Pigment (5/5): EU data centres; French company with EU-only processing

●Semrush (2/5): Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

#### Legal Jurisdiction

Pigment leads with 5/5 vs 2/5.

●Pigment (5/5): French SAS under EU jurisdiction; not subject to US CLOUD Act

●Semrush (2/5): US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

#### Data Retention & Training

Pigment leads with 4/5 vs 3/5.

●Pigment (4/5): No training on customer data; enterprise retention controls

●Semrush (3/5): Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

#### Certifications

Pigment leads with 4/5 vs 3/5.

●Pigment (4/5): SOC 2 Type II and ISO 27001 certified

●Semrush (3/5): SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

#### Regulatory Fit

Pigment leads with 5/5 vs 3/5.

●Pigment (5/5): Excellent fit for EU financial services and regulated enterprise planning

●Semrush (3/5): Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

Certifications at a Glance

Certification	Pigment	Semrush
ISO 27001	Yes	No
SOC 2 Type II	Yes	Yes

Overall Verdict

Pigment has a clear trust advantage, scoring 23/25 compared to Semrush's 13/25. Pigment particularly excels in data residency, legal jurisdiction, data retention & training, certifications, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Semrush or Pigment?

Semrush has a TrustKit score of 13/25 while Pigment scores 23/25. Pigment currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Semrush and Pigment compare on data residency?

Semrush scores 2/5 for data residency (Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance), while Pigment scores 5/5 (EU data centres; French company with EU-only processing).

Are Semrush and Pigment GDPR compliant?

Both tools are assessed across five compliance dimensions. Semrush has a regulatory fit score of 3/5 and Pigment scores 5/5. Check the full comparison above for a detailed breakdown.

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