Pipedrive

Estonian-born CRM with AI-powered sales automation for European teams

PolyAI

UK enterprise voice AI platform for automated customer service phone calls

Pipedrive

Excellent

22/25

PolyAI

Strong

18/25

Score Breakdown

DimensionPipedrivePolyAI

Data Residency

Where is your data stored and processed?

Pipedrive: EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.

PolyAI: Cloud-hosted with multi-region options. Specific EU data centre deployment available for enterprise clients. UK company but cloud provider and region details not publicly documented.

4/5

EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.

3/5

Cloud-hosted with multi-region options. Specific EU data centre deployment available for enterprise clients. UK company but cloud provider and region details not publicly documented.

Legal Jurisdiction

Which laws govern the company and your data?

Pipedrive: Incorporated in Estonia as Pipedrive OÜ; operates fully under EU law with no US parent entity.

PolyAI: UK Ltd incorporation. Post-Brexit UK GDPR with EU adequacy. UK Investigatory Powers Act applies. Adequate for most European enterprise use cases but not optimal for strict EU sovereignty requirements.

5/5

Incorporated in Estonia as Pipedrive OÜ; operates fully under EU law with no US parent entity.

3/5

UK Ltd incorporation. Post-Brexit UK GDPR with EU adequacy. UK Investigatory Powers Act applies. Adequate for most European enterprise use cases but not optimal for strict EU sovereignty requirements.

Data Retention & Training

Is your data used for model training?

Pipedrive: Customer data is not used for AI training by default; configurable retention policies are available.

PolyAI: Voice conversation data handling not explicitly disclosed. Enterprise contracts likely include data retention terms. PCI DSS certification suggests formal data handling procedures for sensitive data.

4/5

Customer data is not used for AI training by default; configurable retention policies are available.

3/5

Voice conversation data handling not explicitly disclosed. Enterprise contracts likely include data retention terms. PCI DSS certification suggests formal data handling procedures for sensitive data.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Pipedrive: Holds ISO 27001 and SOC 2 Type II certifications demonstrating robust security controls.

PolyAI: Exceptional certification posture: ISO 27001, SOC 2 Type II, HIPAA, and PCI DSS. Covers security, healthcare, and payment data requirements. One of the strongest certification sets in the directory.

4/5

Holds ISO 27001 and SOC 2 Type II certifications demonstrating robust security controls.

5/5

Exceptional certification posture: ISO 27001, SOC 2 Type II, HIPAA, and PCI DSS. Covers security, healthcare, and payment data requirements. One of the strongest certification sets in the directory.

Regulatory Fit

Suitability for regulated industries and professional services

Pipedrive: EU-incorporated with comprehensive GDPR tooling including DPA, data subject request support, and configurable retention.

PolyAI: Excellent for regulated industries: HIPAA for healthcare, PCI DSS for financial services. Strong certification posture supports enterprise procurement. UK jurisdiction is adequate for EU regulated use.

5/5

EU-incorporated with comprehensive GDPR tooling including DPA, data subject request support, and configurable retention.

4/5

Excellent for regulated industries: HIPAA for healthcare, PCI DSS for financial services. Strong certification posture supports enterprise procurement. UK jurisdiction is adequate for EU regulated use.

Total Score

22/25

18/25

Best For

Pipedrive

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (ICO, CNIL); privacy-conscious teams who need strong data retention controls.

PolyAI

Best for organisations requiring broad certification coverage (ISO 27001, SOC 2 Type II, HIPAA); regulated industries (financial-services, healthcare).

Detailed Comparison

Pipedrive vs PolyAI: Trust & Compliance Comparison

Pipedrive (Pipedrive, EE) scores 22/25 overall with a Gold (Excellent) trust badge. Estonian-born CRM with AI-powered sales automation for European teams. PolyAI (PolyAI, GB) scores 18/25 with a Silver (Strong) trust badge. UK enterprise voice AI platform for automated customer service phone calls.

Dimension-by-Dimension Breakdown

#### Data Residency

Pipedrive leads with 4/5 vs 3/5.

●Pipedrive (4/5): EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.

●PolyAI (3/5): Cloud-hosted with multi-region options. Specific EU data centre deployment available for enterprise clients. UK company but cloud provider and region details not publicly documented.

#### Legal Jurisdiction

Pipedrive leads with 5/5 vs 3/5.

●Pipedrive (5/5): Incorporated in Estonia as Pipedrive OÜ; operates fully under EU law with no US parent entity.

●PolyAI (3/5): UK Ltd incorporation. Post-Brexit UK GDPR with EU adequacy. UK Investigatory Powers Act applies. Adequate for most European enterprise use cases but not optimal for strict EU sovereignty requirements.

#### Data Retention & Training

Pipedrive leads with 4/5 vs 3/5.

●Pipedrive (4/5): Customer data is not used for AI training by default; configurable retention policies are available.

●PolyAI (3/5): Voice conversation data handling not explicitly disclosed. Enterprise contracts likely include data retention terms. PCI DSS certification suggests formal data handling procedures for sensitive data.

#### Certifications

PolyAI leads with 5/5 vs 4/5.

●Pipedrive (4/5): Holds ISO 27001 and SOC 2 Type II certifications demonstrating robust security controls.

●PolyAI (5/5): Exceptional certification posture: ISO 27001, SOC 2 Type II, HIPAA, and PCI DSS. Covers security, healthcare, and payment data requirements. One of the strongest certification sets in the directory.

#### Regulatory Fit

Pipedrive leads with 5/5 vs 4/5.

●Pipedrive (5/5): EU-incorporated with comprehensive GDPR tooling including DPA, data subject request support, and configurable retention.

●PolyAI (4/5): Excellent for regulated industries: HIPAA for healthcare, PCI DSS for financial services. Strong certification posture supports enterprise procurement. UK jurisdiction is adequate for EU regulated use.

Certifications at a Glance

Certification	Pipedrive	PolyAI
HIPAA	No	Yes
ISO 27001	Yes	Yes
PCI DSS	No	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

Pipedrive has a clear trust advantage, scoring 22/25 compared to PolyAI's 18/25. Pipedrive particularly excels in data residency, legal jurisdiction, data retention & training, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Pipedrive or PolyAI?

Pipedrive has a TrustKit score of 22/25 while PolyAI scores 18/25. Pipedrive currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Pipedrive and PolyAI compare on data residency?

Pipedrive scores 4/5 for data residency (EU data residency available with data hosted on AWS Frankfurt; EU region is selectable for customers.), while PolyAI scores 3/5 (Cloud-hosted with multi-region options. Specific EU data centre deployment available for enterprise clients. UK company but cloud provider and region details not publicly documented.).

Are Pipedrive and PolyAI GDPR compliant?

Both tools are assessed across five compliance dimensions. Pipedrive has a regulatory fit score of 5/5 and PolyAI scores 4/5. Check the full comparison above for a detailed breakdown.

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