Semrush

AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence

Shift Technology

AI platform for insurance fraud detection, claims, and underwriting

Semrush

Moderate

13/25

Shift Technology

Excellent

23/25

Score Breakdown

DimensionSemrushShift Technology

Data Residency

Where is your data stored and processed?

Semrush: Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

Shift Technology: EU data centres; French-headquartered with EU-only processing option

2/5

Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

5/5

EU data centres; French-headquartered with EU-only processing option

Legal Jurisdiction

Which laws govern the company and your data?

Semrush: US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

Shift Technology: French SAS under EU jurisdiction; tailored for EU insurance regulation

2/5

US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

5/5

French SAS under EU jurisdiction; tailored for EU insurance regulation

Data Retention & Training

Is your data used for model training?

Semrush: Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

Shift Technology: No training on individual customer data; insurance-grade retention policies

3/5

Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

4/5

No training on individual customer data; insurance-grade retention policies

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Semrush: SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

Shift Technology: SOC 2 Type II and ISO 27001 certified

3/5

SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

4/5

SOC 2 Type II and ISO 27001 certified

Regulatory Fit

Suitability for regulated industries and professional services

Semrush: Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

Shift Technology: Purpose-built for EU insurance regulation (GDPR, Solvency II, EIOPA)

3/5

Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

5/5

Purpose-built for EU insurance regulation (GDPR, Solvency II, EIOPA)

Total Score

13/25

23/25

Best For

Semrush

Best for teams that prioritise data retention & training (scores 3/5) and need a bronze-tier tool.

Shift Technology

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (BaFin, ACPR); privacy-conscious teams who need strong data retention controls.

Detailed Comparison

Semrush vs Shift Technology: Trust & Compliance Comparison

Semrush (Semrush, US) scores 13/25 overall with a Bronze (Moderate) trust badge. AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence. Shift Technology (Shift Technology, FR) scores 23/25 with a Gold (Excellent) trust badge. AI platform for insurance fraud detection, claims, and underwriting.

Dimension-by-Dimension Breakdown

#### Data Residency

Shift Technology leads with 5/5 vs 2/5.

●Semrush (2/5): Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

●Shift Technology (5/5): EU data centres; French-headquartered with EU-only processing option

#### Legal Jurisdiction

Shift Technology leads with 5/5 vs 2/5.

●Semrush (2/5): US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

●Shift Technology (5/5): French SAS under EU jurisdiction; tailored for EU insurance regulation

#### Data Retention & Training

Shift Technology leads with 4/5 vs 3/5.

●Semrush (3/5): Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

●Shift Technology (4/5): No training on individual customer data; insurance-grade retention policies

#### Certifications

Shift Technology leads with 4/5 vs 3/5.

●Semrush (3/5): SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

●Shift Technology (4/5): SOC 2 Type II and ISO 27001 certified

#### Regulatory Fit

Shift Technology leads with 5/5 vs 3/5.

●Semrush (3/5): Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

●Shift Technology (5/5): Purpose-built for EU insurance regulation (GDPR, Solvency II, EIOPA)

Certifications at a Glance

Certification	Semrush	Shift Technology
ISO 27001	No	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

Shift Technology has a clear trust advantage, scoring 23/25 compared to Semrush's 13/25. Shift Technology particularly excels in data residency, legal jurisdiction, data retention & training, certifications, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Semrush or Shift Technology?

Semrush has a TrustKit score of 13/25 while Shift Technology scores 23/25. Shift Technology currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Semrush and Shift Technology compare on data residency?

Semrush scores 2/5 for data residency (Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance), while Shift Technology scores 5/5 (EU data centres; French-headquartered with EU-only processing option).

Are Semrush and Shift Technology GDPR compliant?

Both tools are assessed across five compliance dimensions. Semrush has a regulatory fit score of 3/5 and Shift Technology scores 5/5. Check the full comparison above for a detailed breakdown.

Explore Each Tool