Semrush

AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence

Typeform

Conversational forms and surveys with AI-powered features

Semrush

Moderate

13/25

Typeform

Strong

20/25

Score Breakdown

DimensionSemrushTypeform

Data Residency

Where is your data stored and processed?

Semrush: Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

Typeform: Customer data is hosted on AWS EU infrastructure by default, providing a clear EU data residency story.

2/5

Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

4/5

Customer data is hosted on AWS EU infrastructure by default, providing a clear EU data residency story.

Legal Jurisdiction

Which laws govern the company and your data?

Semrush: US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

Typeform: Incorporated as a Spanish SL under EU law with no US parent company, meaning no CLOUD Act exposure.

2/5

US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

5/5

Incorporated as a Spanish SL under EU law with no US parent company, meaning no CLOUD Act exposure.

Data Retention & Training

Is your data used for model training?

Semrush: Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

Typeform: No AI training on user data; configurable data retention and deletion available to customers.

3/5

Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

4/5

No AI training on user data; configurable data retention and deletion available to customers.

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Semrush: SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

Typeform: Holds SOC 2 Type II certification; ISO 27001 is not currently listed on their trust page.

3/5

SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

3/5

Holds SOC 2 Type II certification; ISO 27001 is not currently listed on their trust page.

Regulatory Fit

Suitability for regulated industries and professional services

Semrush: Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

Typeform: Strong fit for EU regulated businesses due to EU incorporation, EU data residency, and DPA availability.

3/5

Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

4/5

Strong fit for EU regulated businesses due to EU incorporation, EU data residency, and DPA availability.

Total Score

13/25

20/25

Best For

Semrush

Best for teams that prioritise data retention & training (scores 3/5) and need a bronze-tier tool.

Typeform

Best for EU-headquartered organisations needing maximum data sovereignty; regulated industries (AEPD, ICO); privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Detailed Comparison

Semrush vs Typeform: Trust & Compliance Comparison

Semrush (Semrush, US) scores 13/25 overall with a Bronze (Moderate) trust badge. AI-powered SEO and digital marketing platform for visibility, content, and competitive intelligence. Typeform (Typeform, ES) scores 20/25 with a Silver (Strong) trust badge. Conversational forms and surveys with AI-powered features.

Dimension-by-Dimension Breakdown

#### Data Residency

Typeform leads with 4/5 vs 2/5.

●Semrush (2/5): Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance

●Typeform (4/5): Customer data is hosted on AWS EU infrastructure by default, providing a clear EU data residency story.

#### Legal Jurisdiction

Typeform leads with 5/5 vs 2/5.

●Semrush (2/5): US-incorporated public company, now a subsidiary of Adobe Inc.; subject to US jurisdiction and CLOUD Act; GDPR DPA available

●Typeform (5/5): Incorporated as a Spanish SL under EU law with no US parent company, meaning no CLOUD Act exposure.

#### Data Retention & Training

Typeform leads with 4/5 vs 3/5.

●Semrush (3/5): Primarily processes public web data; customer project and account data retained per privacy policy; no known use of customer data for AI model training

●Typeform (4/5): No AI training on user data; configurable data retention and deletion available to customers.

#### Certifications

Both score equally at 3/5.

●Semrush (3/5): SOC 2 Type II certified; GDPR and CCPA compliant; no ISO 27001 publicly confirmed

●Typeform (3/5): Holds SOC 2 Type II certification; ISO 27001 is not currently listed on their trust page.

#### Regulatory Fit

Typeform leads with 4/5 vs 3/5.

●Semrush (3/5): Suitable for marketing and SEO teams across regulated industries; primary risk is account data jurisdiction rather than sensitive data processing

●Typeform (4/5): Strong fit for EU regulated businesses due to EU incorporation, EU data residency, and DPA availability.

Certifications at a Glance

Certification	Semrush	Typeform
GDPR	No	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

Typeform has a clear trust advantage, scoring 20/25 compared to Semrush's 13/25. Typeform particularly excels in data residency, legal jurisdiction, data retention & training, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Semrush or Typeform?

Semrush has a TrustKit score of 13/25 while Typeform scores 20/25. Typeform currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Semrush and Typeform compare on data residency?

Semrush scores 2/5 for data residency (Infrastructure spans US and EU; no dedicated per-customer data residency selection; standard DPA available for GDPR compliance), while Typeform scores 4/5 (Customer data is hosted on AWS EU infrastructure by default, providing a clear EU data residency story.).

Are Semrush and Typeform GDPR compliant?

Both tools are assessed across five compliance dimensions. Semrush has a regulatory fit score of 3/5 and Typeform scores 4/5. Check the full comparison above for a detailed breakdown.

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