HeyGen

About HeyGen

HeyGen enables businesses to create professional video content at scale without traditional production infrastructure. Users can select from hundreds of stock AI avatars or create a personalised avatar by uploading a short video of themselves, then script videos in text, add a cloned voice, and export multilingual content in over 40 languages. Use cases span marketing videos, product explainers, employee onboarding, sales outreach, customer support, and corporate communications. The platform's AI video translation and lip-sync dubbing feature allows a single video recording to be translated and dubbed into dozens of languages with accurate mouth movements, making it valuable for global enterprises and e-learning providers. Interactive video features on Business and Enterprise plans enable clickable, branching video experiences without traditional video production costs. From a compliance standpoint, HeyGen has achieved SOC 2 Type II certification and complies with GDPR, CCPA, the EU-US Data Privacy Framework, and aligns with EU AI Act standards for synthetic media. Enterprise plans include SAML-based SSO, SCIM provisioning, role-based access controls, audit logs, workspace management, and content approval workflows. Data Processing Agreements are available for enterprise customers. HeyGen was founded in 2020 by Joshua Xu and Wayne Liang, is headquartered in Los Angeles, and has raised approximately $74.6 million in total funding, reaching a $500 million valuation after a $60 million Series B led by Benchmark in 2024. The company reported $100 million in annual recurring revenue by late 2025 with a team of approximately 150-250 people. Pricing starts at a free plan (3 videos/month, watermarked), Creator at $29/month, Pro at $99/month, and Business at $149/month. Enterprise pricing is custom based on seats, usage volume, compliance requirements, and support tier. Key considerations include: HeyGen is a US-incorporated company subject to US jurisdiction; voice cloning and avatar creation require careful governance to comply with emerging synthetic media regulations and consent requirements; and content moderation policies govern what can be created on the platform.