HubSpot

AI-powered CRM platform for marketing, sales, and customer service

HeyGen

AI video generation platform with realistic avatars, voice cloning, and multilingual dubbing

HubSpot

Moderate

16/25

HeyGen

Moderate

13/25

Score Breakdown

DimensionHubSpotHeyGen

Data Residency

Where is your data stored and processed?

HubSpot: EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

HeyGen: Data hosted on AWS in the US; no publicly documented EU data residency option for standard plans; DPA available for enterprise customers

3/5

EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

2/5

Data hosted on AWS in the US; no publicly documented EU data residency option for standard plans; DPA available for enterprise customers

Legal Jurisdiction

Which laws govern the company and your data?

HubSpot: US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

HeyGen: US-incorporated company subject to CLOUD Act; GDPR compliance via DPA and Data Privacy Framework; EU-based customers should assess cross-border transfer mechanisms

2/5

US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

2/5

US-incorporated company subject to CLOUD Act; GDPR compliance via DPA and Data Privacy Framework; EU-based customers should assess cross-border transfer mechanisms

Data Retention & Training

Is your data used for model training?

HubSpot: Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

HeyGen: HeyGen does not train models on customer avatars or voice clones; retention settings configurable at enterprise tier; daily backups maintained

4/5

Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

3/5

HeyGen does not train models on customer avatars or voice clones; retention settings configurable at enterprise tier; daily backups maintained

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

HubSpot: Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

HeyGen: SOC 2 Type II certified; GDPR, CCPA, and EU AI Act alignment claimed; no ISO 27001 certification confirmed

4/5

Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

3/5

SOC 2 Type II certified; GDPR, CCPA, and EU AI Act alignment claimed; no ISO 27001 certification confirmed

Regulatory Fit

Suitability for regulated industries and professional services

HubSpot: Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

HeyGen: Suitable for enterprise marketing and L&D teams with standard compliance needs; synthetic media governance and consent requirements require careful policy work for regulated sectors

3/5

Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

3/5

Suitable for enterprise marketing and L&D teams with standard compliance needs; synthetic media governance and consent requirements require careful policy work for regulated sectors

Total Score

16/25

13/25

Best For

HubSpot

Best for teams on a tight budget.

HeyGen

Best for privacy-conscious teams who need strong data retention controls; teams on a tight budget.

Detailed Comparison

HeyGen vs HubSpot: Trust & Compliance Comparison

HeyGen (HeyGen, US) scores 13/25 overall with a Bronze (Moderate) trust badge. AI video generation platform with realistic avatars, voice cloning, and multilingual dubbing. HubSpot (HubSpot, US) scores 16/25 with a Bronze (Moderate) trust badge. AI-powered CRM platform for marketing, sales, and customer service.

Dimension-by-Dimension Breakdown

#### Data Residency

HubSpot leads with 3/5 vs 2/5.

●HeyGen (2/5): Data hosted on AWS in the US; no publicly documented EU data residency option for standard plans; DPA available for enterprise customers

●HubSpot (3/5): EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.

#### Legal Jurisdiction

Both score equally at 2/5.

●HeyGen (2/5): US-incorporated company subject to CLOUD Act; GDPR compliance via DPA and Data Privacy Framework; EU-based customers should assess cross-border transfer mechanisms

●HubSpot (2/5): US-incorporated public company on the NYSE, subject to CLOUD Act, with SCCs available for EU data transfers.

#### Data Retention & Training

HubSpot leads with 4/5 vs 3/5.

●HeyGen (3/5): HeyGen does not train models on customer avatars or voice clones; retention settings configurable at enterprise tier; daily backups maintained

●HubSpot (4/5): Does not train AI models on customer CRM data; configurable data retention and deletion controls are available.

#### Certifications

HubSpot leads with 4/5 vs 3/5.

●HeyGen (3/5): SOC 2 Type II certified; GDPR, CCPA, and EU AI Act alignment claimed; no ISO 27001 certification confirmed

●HubSpot (4/5): Holds both SOC 2 Type II and ISO 27001, with a detailed sub-processor list and DPA available for all customers.

#### Regulatory Fit

Both score equally at 3/5.

●HeyGen (3/5): Suitable for enterprise marketing and L&D teams with standard compliance needs; synthetic media governance and consent requirements require careful policy work for regulated sectors

●HubSpot (3/5): Adequate for most EU businesses when EU hosting is confirmed and DPA signed; regulated sectors should validate sub-processors.

Certifications at a Glance

Certification	HeyGen	HubSpot
ISO 27001	No	Yes
SOC 2 Type II	Yes	Yes

Overall Verdict

HubSpot has a clear trust advantage, scoring 16/25 compared to HeyGen's 13/25. HubSpot particularly excels in data residency, data retention & training, certifications.

Frequently Asked Questions

Which is better for EU compliance, HubSpot or HeyGen?

HubSpot has a TrustKit score of 16/25 while HeyGen scores 13/25. HubSpot currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do HubSpot and HeyGen compare on data residency?

HubSpot scores 3/5 for data residency (EU data hosting on AWS EU is available for Professional and Enterprise tiers but requires explicit configuration.), while HeyGen scores 2/5 (Data hosted on AWS in the US; no publicly documented EU data residency option for standard plans; DPA available for enterprise customers).

Are HubSpot and HeyGen GDPR compliant?

Both tools are assessed across five compliance dimensions. HubSpot has a regulatory fit score of 3/5 and HeyGen scores 3/5. Check the full comparison above for a detailed breakdown.

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