Leonardo AI

Australian AI platform for high-quality image and video generation with fine-tuning

HeyGen

AI video generation platform with realistic avatars, voice cloning, and multilingual dubbing

Leonardo AI

Caution

9/25

HeyGen

Moderate

13/25

Score Breakdown

DimensionLeonardo AIHeyGen

Data Residency

Where is your data stored and processed?

Leonardo AI: US-only infrastructure on AWS; no EU data residency option; Australian company with US hosting

HeyGen: Data hosted on AWS in the US; no publicly documented EU data residency option for standard plans; DPA available for enterprise customers

1/5

US-only infrastructure on AWS; no EU data residency option; Australian company with US hosting

2/5

Data hosted on AWS in the US; no publicly documented EU data residency option for standard plans; DPA available for enterprise customers

Legal Jurisdiction

Which laws govern the company and your data?

Leonardo AI: Australian Pty Ltd with US infrastructure; CLOUD Act and CISA data sharing framework applies

HeyGen: US-incorporated company subject to CLOUD Act; GDPR compliance via DPA and Data Privacy Framework; EU-based customers should assess cross-border transfer mechanisms

2/5

Australian Pty Ltd with US infrastructure; CLOUD Act and CISA data sharing framework applies

2/5

US-incorporated company subject to CLOUD Act; GDPR compliance via DPA and Data Privacy Framework; EU-based customers should assess cross-border transfer mechanisms

Data Retention & Training

Is your data used for model training?

Leonardo AI: Paid tiers excluded from model training; user owns generated content; free tier terms less clear

HeyGen: HeyGen does not train models on customer avatars or voice clones; retention settings configurable at enterprise tier; daily backups maintained

3/5

Paid tiers excluded from model training; user owns generated content; free tier terms less clear

3/5

HeyGen does not train models on customer avatars or voice clones; retention settings configurable at enterprise tier; daily backups maintained

Certifications

ISO 27001, SOC 2, Cyber Essentials, etc.

Leonardo AI: No ISO 27001 or SOC 2 certifications published as of early 2026

HeyGen: SOC 2 Type II certified; GDPR, CCPA, and EU AI Act alignment claimed; no ISO 27001 certification confirmed

1/5

No ISO 27001 or SOC 2 certifications published as of early 2026

3/5

SOC 2 Type II certified; GDPR, CCPA, and EU AI Act alignment claimed; no ISO 27001 certification confirmed

Regulatory Fit

Suitability for regulated industries and professional services

Leonardo AI: US hosting and lack of certifications limits EU regulated-sector suitability; fine for creative use

HeyGen: Suitable for enterprise marketing and L&D teams with standard compliance needs; synthetic media governance and consent requirements require careful policy work for regulated sectors

2/5

US hosting and lack of certifications limits EU regulated-sector suitability; fine for creative use

3/5

Suitable for enterprise marketing and L&D teams with standard compliance needs; synthetic media governance and consent requirements require careful policy work for regulated sectors

Total Score

9/25

13/25

Best For

Leonardo AI

Best for teams on a tight budget; enterprises requiring SSO integration.

HeyGen

Best for teams on a tight budget.

Detailed Comparison

HeyGen vs Leonardo AI: Trust & Compliance Comparison

HeyGen (HeyGen, US) scores 13/25 overall with a Bronze (Moderate) trust badge. AI video generation platform with realistic avatars, voice cloning, and multilingual dubbing. Leonardo AI (Leonardo AI, AU) scores 9/25 with a Review Required (Caution) trust badge. Australian AI platform for high-quality image and video generation with fine-tuning.

Dimension-by-Dimension Breakdown

#### Data Residency

HeyGen leads with 2/5 vs 1/5.

●HeyGen (2/5): Data hosted on AWS in the US; no publicly documented EU data residency option for standard plans; DPA available for enterprise customers

●Leonardo AI (1/5): US-only infrastructure on AWS; no EU data residency option; Australian company with US hosting

#### Legal Jurisdiction

Both score equally at 2/5.

●HeyGen (2/5): US-incorporated company subject to CLOUD Act; GDPR compliance via DPA and Data Privacy Framework; EU-based customers should assess cross-border transfer mechanisms

●Leonardo AI (2/5): Australian Pty Ltd with US infrastructure; CLOUD Act and CISA data sharing framework applies

#### Data Retention & Training

Both score equally at 3/5.

●HeyGen (3/5): HeyGen does not train models on customer avatars or voice clones; retention settings configurable at enterprise tier; daily backups maintained

●Leonardo AI (3/5): Paid tiers excluded from model training; user owns generated content; free tier terms less clear

#### Certifications

HeyGen leads with 3/5 vs 1/5.

●HeyGen (3/5): SOC 2 Type II certified; GDPR, CCPA, and EU AI Act alignment claimed; no ISO 27001 certification confirmed

●Leonardo AI (1/5): No ISO 27001 or SOC 2 certifications published as of early 2026

#### Regulatory Fit

HeyGen leads with 3/5 vs 2/5.

●HeyGen (3/5): Suitable for enterprise marketing and L&D teams with standard compliance needs; synthetic media governance and consent requirements require careful policy work for regulated sectors

●Leonardo AI (2/5): US hosting and lack of certifications limits EU regulated-sector suitability; fine for creative use

Certifications at a Glance

Certification	HeyGen	Leonardo AI
SOC 2 Type II	Yes	No

Overall Verdict

HeyGen has a clear trust advantage, scoring 13/25 compared to Leonardo AI's 9/25. HeyGen particularly excels in data residency, certifications, regulatory fit.

Frequently Asked Questions

Which is better for EU compliance, Leonardo AI or HeyGen?

Leonardo AI has a TrustKit score of 9/25 while HeyGen scores 13/25. HeyGen currently rates higher across data residency, legal jurisdiction, data retention, certifications, and regulatory fit.

How do Leonardo AI and HeyGen compare on data residency?

Leonardo AI scores 1/5 for data residency (US-only infrastructure on AWS; no EU data residency option; Australian company with US hosting), while HeyGen scores 2/5 (Data hosted on AWS in the US; no publicly documented EU data residency option for standard plans; DPA available for enterprise customers).

Are Leonardo AI and HeyGen GDPR compliant?

Both tools are assessed across five compliance dimensions. Leonardo AI has a regulatory fit score of 2/5 and HeyGen scores 3/5. Check the full comparison above for a detailed breakdown.

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